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Sports
February 28, 2024
Loophole Enables Australian EPL Fans to See Banned Ads
Australia’s Interactive Gambling Act strictly forbids offshore gambling companies from offering bets and advertising their services to residents. However, there is a loophole. The Act exempts “accidental or incidental accompaniment to the publication of other matter” from these prohibitions. In other words, if a gambling ad is accidental or if it accompanies content that is […]
Industry
February 22, 2024
Coral Launches Milestone Promotional Campaign Ahead of Cheltenham Festival
Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion. The TV […]
Industry
February 21, 2024
Brazil Proposes to Ban Celebrities from Participating in Betting Ads
Ahead of the expected launch of legal sports betting in Brazil this year, the country continues to develop regulations for the sector. One major part of the legal framework involves advertising and it follows a pattern adopted by many countries across the globe. A proposal for the regulation of sports betting advertising gained traction late […]
Industry
February 13, 2024
Norway’s Gambling Authority Issues Influencer Warnings
Norway’s Gambling Authority founded in 2001 to supervise the administration and oversight of gaming controlled by the state and private, Lottstift, has stated that it will take a zero-tolerance approach to social media platforms promoting live streams and content revolving around online gambling. The country has imposed a total blackout on gambling advertising. According to […]
Industry
February 12, 2024
Study Reveals the Dangers of Influencer Gambling Endorsements
A new study funded by the Australian Research Council found that children as young as 12 expressed concerns about the impact of celebrity endorsements on promoting gambling as safe, attractive, and fun. Researchers from Deakin, Wollongong, and Curtin universities noted that the results highlighted the need for strict advertising restrictions to protect the next generation […]
Industry
February 7, 2024
Bill Proposes to Restrict Online Sports Betting Ads in Kansas
Kansas, a state with a population of nearly 3 million people, was among the US states that legalized sports betting back in 2022. After legislation was passed, legalizing the activity in May, on September 1, 2022, the state officially launched its retail and online sports betting market. Now, less than two years after the launch, […]
Industry
February 6, 2024
BOS: Sweden’s Public Transport Advertising Ban Is a Blank Lottery Ticket
The Stockholm public transport’s to ban online gambling advertising is a bad move, according to Gustaf Hoffstedt, the secretary director of The Swedish Trade Association for Online Gambling (BOS). In an opinion piece, Hoffstedt addressed the ban, saying that it would hurt both sectors. He pointed out that Stockholm public transport gets approximately SEK 20 […]
Business
January 16, 2024
Sportradar Launches FanID to Connect Advertisers and Fans in a Post-Cookie World
Leading global sports technology company Sportradar announced the launch of Sportradar FanID, a brand-new solution. FanID, according to the sports tech specialist, is a unique, end-to-end first-party marketing solution that pairs the first data clean room for the sports industry with Sportradar’s proprietary marketing activation technology. Sportarad FanID’s goal is to provide rightsholders and brands […]
Industry
January 12, 2024
KSA Reprimands Operator over Untargeted TV Sponsorship Segment
The Netherlands gambling regulator (Kansspelautoriteit/KSA) has reminded operators that untargeted ads are no longer permitted. The warning comes in the wake of a recent violation that forced the KSA to intervene. According to the authority, a licensed gambling company had aired an untargeted ad during a TV game show. While the Netherlands has yet to […]
Industry
January 12, 2024
Concerned Parents Spark Push for Gambling Ad Ban in Victoria
Identified as a public health issue, gambling is widely spread across Australia. Annually, Australians spend billions of dollars on different forms of gambling, including sports betting. Gambling ads contribute toward the record losses, but the country’s federal government is currently exploring options for a reform of the sector. Labor MPs have previously proposed a ban […]
