Swivel Gaming Adds Industry Veteran Michael Pedersen as CEO

Swivel Gaming, a B2B provider offering an array of elite games like video slots, live casino, table games, sports betting, and e-sports, supported by a comprehensive platform, announced the appointment of Michael Pedersen as its new chief executive officer. Pedersen, who is an industry veteran, will be tasked with leading the Malta-based company and guiding its business initiatives.

Pedersen Boasts a Lengthy Career in Gaming

Pedersen announced his appointment to the role on LinkedIn, confirming that he will now head Swivel Gaming as its CEO. The announcement was welcomed by many of his iGaming industry allies who congratulated him on the new position.

New journey begins today as Chief Executive Officer at Swivel Gaming!

Michael Pedersen, CEO, Swivel Gaming

Pedersen brings a wealth of experience in the gaming industry to the team, which will be crucial to the company’s future endeavors.

Pedersen’s extensive gaming career started with a position at NetEnt, a company seeking to shape up the future of slot gaming. He joined the company in 2013, initially serving as marketing manager before being promoted to regional business manager for the Nordics.

Pedersen eventually joined gaming giant Flutter Entertainment, serving as director of acquisition & brand for its Pokerstars Casino division. After that, he joined Evolution as chief commercial officer and was later named as managing director and chief commercial officer of the provider.

Pedersen is also the founder of Letsbet.com and co-founder iGaming NEXT. He is still serving the latter company to this day.  

Pedersen Joins a Studio Committed to Transparency

Pedersen’s extensive experience in gaming made him a perfect fit for the role of CEO of Swivel Gaming. In this position, he will be responsible for guiding the company into its next phase of growth.

As CEO, Pedersen will support Swivel Gaming’s core ethos of developing provably fair games. The company’s core philosophy is to design its game meticulously and rigorously test them to ensure that the resulting product is something that players can trust.