Stake Becomes Global Sponsor for Team Vitality’s CS2 Squad

Team Vitality has revealed that it has signed a multi-year deal with global sports betting and gaming leader Stake. The latter has become the esports organization’s official sponsor for the men’s Counter-Strike 2 team.

This partnership further establishes Stake.com as a forward-thinking brand that embraces innovation. The company has several prominent partnerships with Ultimate Fighting Championship fighters and the organization itself, and is now moving into a new and exciting vertical.

Team Vitality and Stake.com Enhance Brand Awareness

The partnership will see Stake’s logo prominently featured on Team Vitality’s team jerseys, with the first land-based event on the calendar set for IEM Cologne, a prominent stop on the Counter-Strike competitive circuit.

Stake has also been careful in its selection of Team Vitality, hailing the team as one of the most formidable CS2 powerhouses. The company has specifically been tracking its recent performance, including the team’s winning of several prominent titles, including the Blast Austin Major and ESL Grand Slam.

Team Vitality and Stake will work together to create various activations across social media and other supported channels to drive engagement and boost awareness for their respective brands. The guiding principle here would be “authentic connection,” as the brands want to grow organically in the vertical.

Team Vitality co-CEO Vas Roberts has welcomed the news and had this to say, commenting on the prominent partnerships:

“This partnership with Stake is historic: not only for its scale but also for its symbolic value. It reflects the success of our ambition to establish Team Vitality as a leading global esports brand, alongside the biggest names in their respective industries. At a defining point in our Counter-Strike journey, this collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights.”

The World-class Caliber Partner Stake Has Been Looking For

Strake Chief Marketing Officer Akhil Sarin has been similarly happy to see Stake expand with Team Vitality. He described the esports org as the “caliber of world-class partner” that the company is constantly seeking to engage with.

Most recently, Stake announced another similar partnership, with Patrice Evra, a former soccer pro. The company has also teamed up with various franchises and sports organizations around the world, including Formula 1, where Stake.com is fielding its team.