The Sports Betting Alliance (SBA), a body championing safe and responsible sports betting in the US, announced the appointment of a new president and CEO. According to the alliance, this leadership shift comes at a “crucial time” for the industry.
Joe Maloney Joins as President & CEO
According to the SBA’s announcement, Joe Maloney has been appointed as the organization’s new president and chief executive officer. The alliance described him as a proven industry leader with profound expertise in public affairs and a deep commitment to regulatory compliance.
The SBA noted that Maloney boasts some 20+ years of experience in the sports, gaming, and tech sectors. Prior to joining the sports betting organization, he served as senior vice president of strategic communications at the American Gaming Association (AGA).
During his time at the AGA, Maloney played a key role in shaping the public narrative around regulated gaming. He was also central in launching and expanding Play Smart from the Start, the AGA’s newest responsible gaming platform.
As president of the SBA, Maloney will be tasked with overseeing the alliance’s industry-wide communications, strategy development, and partnerships. His purview will include forming collaborations among industry stakeholders, regulators, and policymakers to bolster integrity, player protection, and the overall health of the industry.
Kudon Becomes Chair of the SBA
In the meantime, the SBA’s current president, Jeremy Kudon, will assume the role of chairman of the organization. In this position, he will be tasked with leading the association and supporting its legislative efforts across America.
This will effectively end Kudon’s eight-year tenure as president. During his time in the position, he served as the mastermind behind several nationwide campaigns to adopt sports betting, in line with the SBA’s ambition to make sure that customers in all 50 states can enjoy legal, transparent, and responsible betting products.
Just like Maloney, Kudon is an industry heavyweight with a lengthy history of serving the sports and sports betting sectors.
Maloney Joins the SBA at a Crucial Moment
Kudon commented on the addition of Maloney as president of the SBA, welcoming his appointment. The former man praised the latter’s profound understanding of gaming and proven leadership skills. He said that these qualities, paired with his established relationships, made him a perfect fit for the SBA’s team.
Maloney commented on his appointment, expressing his thrill about the opportunity to join the alliance at a crucial moment for the sports betting industry.
Legal, regulated sports betting and iGaming are delivering meaningful consumer protections, enhanced integrity monitoring, and economic benefits to states, bringing activity once confined to the shadows into the light. I look forward to working with stakeholders throughout the country to continue strengthening the industry and ensuring its long-term success.
Joe Maloney, president & CEO, SBA
Earlier this year, the SBA critiqued Illinois’ new gambling tax regime.