Soft2Bet Names Industry Veteran Andrew Cochrane CCO

Soft2Bet, a platform provider and operator group that powers casino and sportsbook brands across various markets, unveiled a major new addition to its C-suite. The company’s latest leadership change will see the experienced Andrew Cochrane step in as the company’s new chief commercial officer.

The Appointment Aligns with the Group’s Strategy

In its official release, Soft2Bet highlighted the importance of this appointment to its business, saying that Cochrane will be tasked with leading the company’s global strategy. The addition aligns with the company’s continued pursuit of growth in key regulated markets worldwide.

As CCO, Cochrane will be responsible for overseeing Soft2Bet’s global commercial execution, strategic partnerships, and growth across multiple business verticals. His purview will include creating additional value for the group by reinforcing its foothold in key markets and identifying new business opportunities.

Soft2Bet described the latest addition to its C-suite as an individual with an “extensive background in senior commercial leadership within the international gaming and sports betting sectors.” It noted that Cochrane’s track record includes positions at a variety of competitor companies, such as Gaming Innovation Group, where he served as chief business officer.

Prior to that, Cochrane also held senior leadership positions at SBTech and gaming giant DraftKings.

Cochrane Joins at a Pivotal Moment for Soft2Bet

Cochrane commented on the development, saying that his appointment comes at a very exciting moment for Soft2Bet. He applauded the business’s phenomenal high-performance platform and was impressed by the company’s ambitious strategic roadmap.

According to the newly appointed chief commercial officer, stepping in at this stage of Soft2Bet’s growth journey “presents a genuine opportunity to help shape and accelerate its next phase of development.”

I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.

Andrew Cochrane, CCO, Soft2Bet

In the meantime, Soft2Bet teased that its 2026 focus will be on creating elevated player experiences and advancing higher industry standards. The company remained convinced that Cochrane’s proven track record in the gaming industry would be instrumental to delivering the group’s goals.

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