As a result, Scientific Games now offers various retail and digital games that are inspired by the Game of Thrones franchise and introduced to players across the company’s network of partner operators.
Bringing the Game of Thrones Franchise to Different Generations
Players can enjoy Fast Play and digital lottery games themed as Game of Thrones. The games are immediately available in the United States and internationally, with players from all over the world able to tap into those iconic titles that have the signature gameplay mechanics of Game of Thrones.
Commenting on this new opportunity, Scientific Games VP of North American instant products Kyle Rogers said that the team was very happy to be working with Game of Thrones and adding the license and brand to the company’s own portfolio. Rogers added:
Game of Thrones is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omnichannel lottery games.
Scientific Games VP of North American instant products Kyle Rogers
The Game of Thrones franchise is touted as a multi-generational success, Rogers argues, and this is most likely to carry over in the lottery products. Scientific Games has also done its own research which supports that there would be sufficient interest in a Game of Thrones-themed product.
The company is also featuring the Game of Thrones franchise in its next blockbuster lottery Linked Games, details about which will be released before long. Scientific Games has been actively building up its presence in the lottery segment.
Meanwhile, Scientific Games continues to report strong results across the board with the company maintaining a steady pace of expansion and financial growth.