Rootz Rebrands to Wildz Group, Targets Growth

Rootz has revealed its rebranding to Wildz Group, aligning the company’s identity with its leading online casino and sportsbook brand. The newly named group will still operate on Rootz’s proprietary platform and will include six brands: Wildz Casino, Caxino Casino, Wheelz Casino, Spinz Casino, Chipz Casino, and Tuplaus Casino.

Rootz Rebrands to Wildz Group 

Now named Wildz, the company explained that the rebrand recognizes both recent industry changes and the company’s growth since its initial launch a few years ago. As part of the announcement, Wildz indicated plans to introduce additional brands before the end of the year and in the future. According to an official statement by the company, the leadership team believes Wildz Group will serve as a catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.

Sam Brown, CEO of Wildz Group, highlighted the significance of the Wildz brand when explaining why it was selected as the subsidiary to introduce sports betting to the company’s portfolio in November. He noted that it still accounts for around 50% of the business’s revenue. Brown also explained that Rootz was the company’s first brand, and Wildz enjoys one of the highest levels of brand loyalty while performing strongly across all markets. Since not all brands are available in every market, Wildz was the logical choice.

A Bit of History About Rootz

Founded in 2018, Rootz brought together a team of seasoned iGaming experts. Emphasizing innovative and efficient programming, streamlined yet impactful graphics, and engaging content, Rootz has developed a platform that offers top-tier online gaming management.

Rootz is founded on a philosophy that prioritizes quality over quantity. Unlike traditional iGaming operations that address challenges by increasing staff, Rootz leverages automation to reduce redundancies within the company. The company prides itself on having a compact but highly skilled and motivated team to solve problems. Maintaining a lean and mission-driven approach, Rootz also relies on advanced systems and programming, and a sharp focus on emerging trends and future challenges in the iGaming industry.