Potential Trouble for BetMGM as Massachusetts Investigates Promotional Emails

An investigation into BetMGM was started after the Massachusetts Gaming Commission received multiple reports of possible violations.

Recently, the commission examined promotional emails by BetMGM, which were supposedly sent to people who should not be eligible to receive them. 

According to officials, following an overview of the emails covering several campaigns, there was indeed a compliance issue.

The period of the alleged infirngements stems involves promotions that had been sent out between April 2024 and July 2025.

The campaigns focused on Major League Baseball, a mobile Ballpark application, and the Boston Red Sox.

Not Permitted to Bet

Officials have stated concerns about the possibility that among the people who received the promotional emails were those in voluntary exclusion programs or using cooling-off protections.

Allegedly, 3,803 of the recipients were not of the legal gambling age for the state.

In Massachusetts, those below the age of 21 are not permitted to engage in any form of betting activity.

Supposedly, BetMGM was only able to verify the date of birth of at least a third of the 96,000 Red Sox Campaign’s email recipients, which is close to 37,000.

MGC commissioner Eileen O’Brien spoke up during the meeting:

“The percentage of the emails where they cannot affirmatively say were over 21 is really disturbing”.

MGC commissioner Eileen O’Brien

MGC Chair Jordan Maynard stated the commission’s goal:

“Our goal is zero folks under 21 accessing a sportsbook in Massachusetts,”

MGC Chair Jordan Maynard

According to the commission, they have never been faced with violations of this kind.

BetMGM alleges that a single employee not following company procedures on governing marketing approvals was the one responsible for the whole situation.

Investigation Process Continues

An adjudicatory hearing will be held, following a vote, in order to determine whether any violations truly occurred and whether any penalties should be issued to the regulator.

Another commissioner, Nakisha Skinner, also weighed in on the situation:

“The facts as we know them right now are particularly egregious.”

MGC commissioner Nakisha Skinner

The process will have documentation and arguments from all parties involved, as well as reporting from the commission’s Investigations and Enforcement Bureau.