Polymarket Signs Data Partnership with Dow Jones, WSJ 

A new high-stakes deal has been announced between a prediction market platform and a financial, media, and intelligence company. In this case, Polymarket has teamed up with the Wall Street Journal’s parent, Dow Jones, with the companies leveraging the platform’s data to enhance the quality of real-world reporting.

Polymarket Executes Another Business Coup to Solidify Its Mass Appeal

The deal will see data feeds integrated throughout the entirety of News Corp.’s US financial media properties, following in the precedent set by Kalshi with the company’s partnership with CNN and CNBC.

Besides the Wall Street Journal, a News Corp unit, will see direct integrations with Dow Jones reporting services, including Barron’s, Investor’s Business Daily, MarketWatch, Mansion Global, Financial News, Risk & Compliance, and Dow Jones Newswires. 

“The collaboration will provide audiences with greater visibility into prediction market signals across a range of economic, political, and cultural topics, offering a new lens for understanding how markets assess probabilities and future outcomes,” the company added.

Polymarket is not limited in its scope of operation when it comes to partnerships with legacy companies, as it already works closely with Google France and Yahoo Finance, and is further backed by Intercontinental Exchange, the owner of the New York Stock Exchange. 

The goal is to integrate prediction markets data and help adjust for the custom earnings calendar by highlighting market expectations and corporate performance. 

“Additional data-driven experiences are expected to launch over time,” a statement by the company explained. 

What about Insider Traders?

Polymarket has everything to celebrate as the Dow Jones deal allows it to further solidify its status as a trusted platform and gives it a mainstream appeal, overcoming lingering doubts about the value of the data and products. 

However, there are reasons for concern, too. As Polymarket steps into consumer-facing financial reporting, the question remains – how does the platform deal with insiders?

Presently, Polymarket allows for customers to remain anonymous in specific cases, and such anonymous uses are often linked to the most suspicious predictions made on the platform, most recently, a last-minute series of bets on the United States invading Venezuela and toppling its President Nicolás Maduro, who has served since 2024 after refusing to acknowledge the win of his opponent.