February 15, 2024 3 min read


Playtech Live, Sony Prolong Who Wants to Be a Millionaire? Deal

The supplier of games for the online gambling vertical extended its partnership with Sony Pictures Television for two years through 2028

The leading supplier of technology and games, powering the online gambling industry across the globe, Playtech, announced it extended its existing partnership with Sony Pictures Television for the provision of games based on the famous Who Wants To Be A Millionaire? TV quiz show. The company uncovered details regarding the latest partnership extension on Thursday.

Per the agreement, Playtech will continue to collaborate with Sony Pictures Television through 2028, paving the way for more games inspired by the globally recognizable quiz show. Currently, audiences across the globe recognize the Who Wants to Be a Millionaire? show which has been gaining popularity ever since its launch.

Thanks to the collaboration between the duo, Playtech Live rolled out games inspired by the show such as Video Poker Live. Other hit titles within the operator’s portfolio of live games include Live Roulette and Live Trivia, all of which have captured the attention of players across the globe.

Unique traits for Playtech Live’s games that are based on the famous TV show Who Wants To Be A Millionaire? are features such as Ask the Host, Ask the Audience and 50/50. According to Playtech, besides the announced two-year extension of its agreement with Sony Pictures Television, the company anticipates growing the reach of the popular games based on the famous TV quiz show.

The Deal Represents a Unique Opportunity for Playtech

Sasha Uman, Playtech Live’s chief commercial officer, spoke about the importance of the company’s collaboration with Sony Pictures Television. She explained that this strategic partnership underlines Playtech’s dedication to providing its partners and their customers with exceptional games and quality content.

Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience.

Sasha Uman, chief commercial officer at Playtech Live

Uman added that the landmark partnership enabled the company to deliver quality games such as Video Poker Live, Live Trivia and Live Roulette, titles that resonate well with audiences across the globe. “Who Wants To Be A Millionaire? has been a global favorite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience,” she explained in conclusion.

Earlier this month, Playtech confirmed it extended its partnership with BoyleSports. At the time, the company confirmed a three-year extension of its collaboration with the brand for the UK and Ireland, prolonging their successful relationship through 2028.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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