Playtech, Flutter, and Lottomatica Explore Acquisition of SKS365

SKS365 Malta Holdings has officially engaged in dialogue with Playtech as the major player in the global iGaming industry confirmed its interest in pursuing an acquisition. A successful deal would significantly strengthen Playtech’s presence in the lucrative Italian iGaming market, but interest from competitors Flutter Entertainment and Lottomatica may mean a harsh negotiation process.

Playtech Can Expand Its Existing Regional Presence

SKS365 Malta Holdings, the operator behind the successful PlanetWin brand, is a prominent player in Italy’s online and land-based gambling sectors. The company’s success makes it a prime acquisition target for Playtech, which has been actively involved in the region through its subsidiary, Snaitech. An SKS365 acquisition should be a significant strategic win, solidifying Playtech’s Italian operations.

Playtech released an official statement confirming it had begun preliminary acquisition talks. The company was adamant that it had not progressed beyond initial negotiations, adding that a future deal remained uncertain. However, Snaitech’s consistently strong performance highlights the Italian market’s significant untapped potential, giving Playtech a heavy incentive to pursue an acquisition.

There can be no certainty that Playtech will be successful in the process nor that any transaction regarding the potential acquisition of SKS will be agreed.

Playtech statement

This potential acquisition aligns with Playtech’s broader expansion plans, which include a minority equity ownership stake in Hard Rock Digital (HRD). Investing in the Italian market should provide significant long-term benefits for the operator, capitalizing on lucrative opportunities and streamlining its regional operations to create new synergies. 

The Other Competitors Also Have Distinct Advantages

Despite Playtech’s swift actions, two other high-profile operators have also expressed interest in a potential SKS365 acquisition. Flutter Entertainment, the parent company of well-known brands like Paddy Power and Betfair, has not officially confirmed its bid. However, industry insiders suggest it has also engaged in discussions, potentially giving Playtech a run for its money.

Lottomatica, another leading player in the Italian gambling market, is reportedly considering a bid for SKS365 Malta Holdings. Last year, Lottomatica acquired Betflag, an Italian online sports betting and casino operator, for €310.0 million ($328.26 million), consolidating its position in the Italian market. Another high-profile purchase would further elevate its status, cementing it as a regional leader.

As these discussions progress, it remains to be seen which company will ultimately secure the acquisition and cement its foothold in Italy’s thriving gambling industry. All three potential buyers possess distinct advantages, meaning SKS365 could play them against each other to secure a superior deal. Regardless of the victor, an acquisition would significantly impact the Italian gambling market, elevating the winner above the competition.