Playtech and ProgressPlay Join Forces to Change Online Bingo in the UK

The partnership between Playtech and ProgressPlay will bring a lot more content for players and a customizable bingo platform for operators.

Playtech and ProgressPlay Announce Deal

Playtech will become the main bingo provider for ProgressPlay. This partnership represents a major milestone, as ProgressPlay becomes the first white-label network to debut Playtech’s advanced bingo platform, which was launched in December 2024.

There are already more than 120 gambling sites already on board in the UK, a market that sees a very active community. There are 3.5 million players participating in online bingo games weekly, and a gross gambling yield (GGY) surpassing €700 million (around $802 million) each year. ProgressPlay and Playtech are positioned to capitalize on this growth, delivering an unmatched bingo experience for both operators and players.

This strategic partnership deepens the established relationship between the two companies, reinforcing Playtech’s status as the leading B2B provider in the bingo sector. By integrating into Playtech’s network, ProgressPlay benefits from access to the largest B2B liquidity pool in the market, enabling it to offer players a diverse selection of networked rooms and popular bingo experiences. Playtech has already seen a revenue uptick this year after achieving key strategic objectives throughout 2024.

Marat Koss, VP of Interactive Gaming at Playtech, said the company is delighted to welcome ProgressPlay to the Playtech Bingo network. According to them, the partnership will allow Playtech to offer ProgressPlay’s players a wide choice of content, attractive prizes, and a variety of games. The feeling was echoed by Itai Loewenstein, CEO at ProgressPlay, who said that the collaboration will allow the company to deliver unparalleled gaming experiences and next-level entertainment to operators.

What Will Players and Operators Receive?

For players, the partnership brings an enriched gaming experience marked by variety, flexibility, and entertainment. Through access to a broad selection of networked rooms and side games—featuring popular titles from Playtech’s Eyecon studio—the offering caters to a wide range of preferences. The platform delivers a seamless, responsive, and immersive experience across all devices, keeping players engaged. Additionally, personalized promotions and enticing jackpots further elevate the overall player experience.

Enhanced social features, including chat rooms and community-building tools, promote greater player interaction. Meanwhile, a seamless integration with sportsbook offerings, casino games, slots, and live dealer experiences helps create a comprehensive and connected gaming ecosystem.

Finally, for operators, there will be customizable branding, which will allow them to tailor the player experience to reflect their unique identity. Multi-device compatibility guarantees a smooth and consistent experience across mobile, tablet, and desktop platforms. Meanwhile, dynamic jackpots and engaging prize structures help maintain player interest and excitement.