Paf Lowers Loss Limits Triggering Interventions

Paf, an operator of casino gaming and sports betting markets, has announced new changes to its loss limit policy, which is used to prompt action from the company in those instances when a consumer loses too much money over a short period of time.

Paf Adjusts Loss Limits Down to Boost Player Protection

The gambling major has been experimenting with its loss limit policy based on empirical evidence, prompting it to further reduce how loss limits apply.

In the latest change, the Nordic gambling firm lowered the loss limit to €16,000 from €17,500 previously across all categories on any of Paf-operated websites. Commenting on this new adjustment, company CEO Christer Fahlstedt had this to say:

“We want to be a sustainable entertainment company for our customers, for our employees and for our owners. We are now taking the next step towards more sustainable revenues.”

Paf CEO Christer Fahlstedt

Fahlstedt underscored the company’s commitment to maintaining a healthy and responsible gambling environment so that the firm’s operations are derived from sustainable and responsible practices.

The mandatory gambling limits may not be exceeded, the company specified, and players can further adjust their own limits to be lower if they choose to. In the meantime, Paf is not applying these loss limits universally to all age groups.

For example, younger customers, those aged 20-24, will now face even lower loss limits at €6,000, and Paf is not past revising these numbers as well. The loss limit is calculated on an annual basis.

Young Players Need Even Stricter Measures to Be Shielded from Harm

“We are setting a standard for responsible gaming that is increasingly difficult for other companies to follow. We haven’t reached where we want to be yet, we have a target for the future where the limit is €8,000 a year, but we need to make the reductions at a pace we can manage,” Fahlstedt explained, adding that Paf is the only company worldwide to have introduced such loss limits.

At the same time, Paf Deputy CEO & chief responsibility officer Daniela Johansson said that the company wanted to continue prioritizing young customers and strengthen the responsible gambling practices that it used to protect these specific groups.

“It is a concrete thing to do, and it is the right thing to do,” Johansson explained tersely.