Pablo Ferreira Appointed Chief Marketing Officer at Soft2Bet

Online casino and sportsbook platform provider Soft2Bet announced today its head of country manager Pablo Ferreira, will become the company’s new chief marketing officer.

“We are thrilled to name Pablo Ferreira as chief marketing officer and have no doubt that his appointment will bring continued success to the business.”

Boris Chaikin, CEO, Soft2Bet

Fantastic Personal Step

Having a successful spell as head of country managers, Pablo Ferreira will assume responsibilities related to the creation of the promotional strategy for the flagship 2021 sportsbook of the company scheduled to launch in the coming months, as well as oversight for Soft2Bet’s portfolio featuring more than 30 operators.

“Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege.”

Pablo Ferreira, CMO, Soft2Bet

The appointment of the new chief marketing officer comes at a time when Soft2Bet, which already holds licenses from the Malta Gaming Authority (MGA), the Swedish Gaming Authority (Spelinspektionen) and Curacao, is awaiting to acquire further certification from the EU.

“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”

Pablo Ferreira, CMO, Soft2Bet

Exceeding Customer Requirements

Pablo Ferreira boasts a wealth of experience within the gaming industry, having joined Soft2Bet from Entain, known by that time as GVC Holdings, where he spent many years serving as head of marketing in LatAM and Spain. Besides his multi-year tenure at Entain, Ferreira also had a managerial position at another gaming brand, Sportingbet.

“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”

Boris Chaikin, CEO, Soft2Bet

Soft2Bet is a rare example of how fast ambitions can grow, having flourished since its inception in 2016 from a startup into an international business, driven by the creative impetus of its executives.

In January, Soft2Bet acquired certification by The Payment Card Industry Data Security Standard (PCI DSS), having passed a rigorous audit on its capabilities to establish a secure transfer of credit and debit cards data from customers to payment providers.