Lottoland Grabs German Lottery License after Years of Regulatory Trouble

Lottoland’s German subsidiary, Lottoland Deutschland, has secured a license from the Gemeinsamen Glücksspielbehörde der Länder (GGL) to offer its lottery products in Germany. The company, which is now been whitelisted by the regulator, is set to secure additional licenses in the near future.

Lottoland’s Germany-facing business was founded in 2020 and will finally reach customers through its lottery products. The company will thus become the twelfth lottery broker in the German market, joining the likes of ZEAL and Tippland.

In addition, the company expects to receive licenses for sports betting and online slot games very soon, according to an EGR report.

According to the announcement, Lottoland is planning to operate under the lottoland-deutschland.de and lottohelden-deutschland.de domain names.

GGL’s Conflict with Lottoland Is in the Past

Lottoland Deutschland’s managing director, Magnus von Zitzewitz, commented on the new license, expressing his excitement about the new license. He said that his team is delighted that its application was finally approved by the GGL, following a period of intensive examination.

The new license marks the end of previous hostilities between Lottoland and the GGL. Previously, the German regulator cracked down on Lottoland, which it deemed to be operating illegally. The authority asked local internet service providers to block access to the company, despite its efforts to dispute the “illegal operator” label.

Luckily for Lottoland, Germany’s Higher Administrative Court of Rhineland-Palatinate eventually deemed GGL’s blocking order to be unlawful, saying that the operator did not violate the country’s regulations.

Lottoland Survey Shows Brits Are Intimidated by Casinos

In other news, Lottoland recently commissioned a study in the United Kingdom that showed many people in the country are intimidated by casino games. According to Lottoland’s study, which probed 2,000 UK adults, 29% of respondents felt uneasy about the prospect of entering a casino.

37% were deterred because they lacked sufficient knowledge of the games offered there. In the meantime, 19% feared being judged for not knowing the rules of a game. Another 23% cited “doing the wrong thing” as the reason for their apprehension.

Lottoland learned that 29% of respondents preferred sticking to online casinos, while only 18% favored traditional brick-and-mortar properties.