Leading Operators Consider Super Bowl Prediction Parlays

US gaming operators are weighing whether to launch new parlay-style products within the growing prediction markets segment. This development could reshape how fans engage with the Super Bowl. However, operators remain wary of potential regulatory scrutiny and must weigh whether the engagement boost is worth potential risks.

Parlays Offer New Engagement Opportunities

FanDuel Predicts and DraftKings Predictions both appear poised to offer multi-leg football contracts pitched as “combos.” This development comes shortly after their exchange partner, CME Group, self-certified a new multi-leg football contract with the Commodity Futures Trading Commission (CFTC). The filing clears the way for bundled outcomes tied to the Super Bowl, provided the regulator raises no objections.

CME operates as a designated contract market where customers access contracts through brokers. FanDuel Predicts functions as a futures commission merchant, while DraftKings Predictions operates as an introducing broker. The two platforms currently allow users to trade single-outcome contracts on sports events. Introducing multi-leg offerings will represent a significant expansion opportunity.

Parlays have been a longtime staple of traditional sportsbooks. They enable users to combine multiple game results into a single bet with a higher potential payout. However, converting that idea to prediction markets poses several difficulties. While sportsbooks price parlays internally, prediction platforms must rely on supply and demand, adding significant complexity to combo contracts.

Implementation Poses Unique Challenges

It is unclear whether users can create their own parlays or whether the exchange will provide only pre-made options. The user-created option could present significant liquidity challenges. Kalshi has resolved this issue through its request-for-quotes system that allows institutional market makers to respond after a trader creates a custom contract.

This move aligns with a broader market push for multi-leg event contracts. Robinhood recently expanded its offerings with Kalshi’s parlay-style products, demonstrating that mainstream audiences are ready for more complex prediction tools. However, Flutter Entertainment remains cautious. CEO Peter Jackson previously suggested that FanDuel prediction market parlays could come sometime in 2026, hinting at a measured rollout.

With fan excitement around the Super Bowl skyrocketing, operators have a limited time to gauge demand, test their infrastructure, and weigh regulatory risks. The launch of Super Bowl multi-leg event contracts could further blur the line between sportsbooks and prediction markets. However, such a move could also invite increased controversy, especially as platforms like Kalshi face escalating legal challenges.