Kwiff Joins Forces with Motherwell FC Ahead of Scottish Premiership

Kwiff, a provider of supercharged sports betting services, has unveiled a new partnership with Motherwell FC, a Scottish soccer club. This tie-up, which comes just in time for the Scottish Premiership, would see the gaming company feature on the shirts of the club’s athletes.

Kwiff’s Logo Will Appear on the Back of Athletes’ Jerseys

In its official announcement, Motherwell FC explained that Kwiff will serve as its new official betting partner for the next two years. Under the agreement, the supercharged service will also serve as the club’s back-of-shirt sponsor ahead of the 2025/26 Scottish Premiership season.

As a result, Kwiff’s branding will appear on the back of the club’s home and away kits, along the bottom.

Motherwell FC further explained that this would represent Kwiff’s debut soccer deal in Scotland, making it an important step forward for both parties. The arrangement would amplify Kwiff’s UK presence while providing the club with valuable support.

A Perfect Way to Start the Scottish Premiership Season

Representatives hailed the deal, with Motherwell FC’s commercial director, Suzanne Reid, praising it as the club’s biggest back-of-shirt agreement yet. Reid said that welcoming kwiff as both the club’s official betting partner and back-of-shirt sponsor for the 2025/26 season was the “perfect way to kickstart the new campaign.”

It’s great to have kwiff behind us for the next two seasons at least, recording the club’s biggest back-of-shirt agreement. I look forward to working with them and thank them for supporting the club.

Suzanne Reid, commercial director, Motherwell FC

The deal was likewise applauded by Garry McGibbon, director of Spryme Limited, which is the marketing services division of Kwiff’s parent company, Eaton Gate Gaming. McGibbon said that his team is “very pleased to join forces with Motherwell FC,” lauding the club’s long history and fervent fanbase.

Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters, and we’re looking forward to getting behind Motherwell in the upcoming campaign.

Garry McGibbon, director, Spryme Limited

Kwiff Teamed Up with Seconds Out

The partnership with Motherwell FC comes a few months after Kwiff unveiled a separate partnership that expanded the company’s combat sports footprint. The deal in question saw Kwiff team up with Seconds Out, a major YouTube channel dedicated to boxing with hundreds of thousands of subscribers.

Since Seconds Out had secured the youtube.com/boxing domain, the deal was a huge benefit for kwiff, which hoped to leverage the boxing channel’s leadership position to grow its own platform.