- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Jamul Casino Choses Passports’ Lush for Its Loyalty Program

San Diego-based Jamul Casino has chosen the platform Passport’s Lush™ as its main provider for its loyalty and rewards programs. The platform was developed by Passport Technology, an international heavyweight in innovative payment solutions targeted at the gambling industry. Lush’s adoption by Jamul Casino marks the start of a fruitful partnership between the two companies.
The Unique Characteristics of Passport Technology’s Lush Platform
Jamul Casino has chosen Passport Technology’s Lush™ platform as it provides a higher level of flexibility and customization. After the adoption of the new technology, Jamul Casino is hoping to achieve a higher enrollment of players and improve customer engagement. The company also aims to offer a better program for receiving loyalty points through tailor-made games. Customizable and dynamic promotional offers are also an integral part of the new partnership.
Jamul Casino Director of Marketing, Kristel Nichols, elaborated on why the casino selected Lush:
We chose Lush for the combined enrollment functionality and flexibility in creating unique, robust campaigns while providing a fun, seamless experience for our guests.
Jamul Casino Director of Marketing, Kristel Nichols
What makes the Lush platform unique, is that it uses HTML5 and cloud-based services, something no other platform within the industry offers. This provides endless opportunities for customization of various platform elements such as branding, gamification, digital artwork, etc.
Passport Technology’s Principal of Digital Wallet, Loyalty & Innovation, Diallo Gordon, noted that his company could not wish for a more collaborative partner than Jamul Casino. Wallet also commented that the casino’s focus on high customer satisfaction and retention through tier programs and outstanding customer service aligns perfectly with the opportunities and services the Lush platform provides.
The Lush Kiosk
Another important feature that the partnership between Jamul Casino and Passport Technology brings to the table is the Lush Kiosk. Through it, the customers of the casino will be able to take advantage of a variety of features that are within the platform’s self-service options. These include signing up for a player club, the possibility to reprint cards, an array of personalized games, and other offerings.
In addition, customers of the casino will be offered a unique redemption platform called Earn and Shop™. Again, the most prominent of its characteristics is customization. Customers can enjoy a range of gift card options, which are totally configurable. Within the platform, players can reclaim points whenever they want and this can be done instantly. They will also be able to exchange them for digital or physical gift cards or actual goods.
Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.
Must Read
Casino
August 29, 2025
Missouri Exec Stole $1.5M to Fund Travel and Gambling Expenses
Casino
August 27, 2025
VGW Shuts Down Chumba Casino and Global Poker in Canada
More Articles
Casino
September 1, 2025
UBS Upgrade Pushes Wynn Higher Amid Optimism for UAE Casino Resort
Casino
September 1, 2025
Court Ruling Ends Cherokee Nation’s Bid for Russellville Resort Casino
Blockchain
September 1, 2025
Erik Bergman Feels “Ashamed and Stupid” After $1.25M Scam
Sports
September 1, 2025
Operation “Taming the Lion” Nets 200 Arrests in Illegal Gambling Den
Lottery
August 29, 2025
Florida Lottery Lists Top Winners for May 2025
Casino
August 29, 2025
Missouri Exec Stole $1.5M to Fund Travel and Gambling Expenses
Casino
August 29, 2025
Facial Recognition Coming to Las Vegas Casino Slots and Beyond