- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
HeadsUp Inks a Strategic Deal with Centurion FC

HeadsUp Entertainment, an iGaming operator, has entered a strategic partnership with Centurion Fight Club, an MMA organization. Thanks to the agreement, Centurion FC will be able to use HeadsUp’s media platforms as a way to promote its events with the most recent one being on July 2 in Valletta, Malta.
Centurion FC Will Reap the Benefits of GameChangerz
According to the details of the agreement, Centurion FC will be able to use GameChangerz. The media platform will provide live coverage and what’s even more interesting, new sports betting lottery game will come as a result of the partnership.
GameChangerz is a multi-platform betting site that provides customers with various information via articles. The platform is a partner with Chaos Integrated Inc., a top social media and analytic expert company, as a way to build player databases for its marketing referrals.
Centurion FC’s CEO, Roberto Gallo, commented on the development by saying that the MMA promotion is excited to be partnering up with HeadsUp to provide fans with a new real-time sports betting experience. Gallo added that Centurion is “built setting the bar higher” and complemented HeadsUp by saying that the company is a sports betting and innovation leader.
HeadsUp’s president and CEO, Doug Wilson, noted that the company’s platforms “are a game-changer” and with Centurion’s partnership, fans will be able to reap the benefits of an elevated sports betting experience. The companies will also be able to monetize their products “in a next-generation capacity.”
Centurion will be hosting MMA events at the LIVE iGaming festivals thanks to a partnership with SIGMA World’s Gaming Festivals. This is a massive advantage for HeadsUp due to the fact that many of the world’s leading sports betting brands are present at these events and the company will be able to showcase its products on a massive stage.
HeadsUp Recently Expanded Its Presence in the US and Canada
At the start of June, HeadsUp announced that it will be launching its services in six jurisdictions in the US, as well as in Canada’s newly regulated market – Ontario. As part of its initiatives, the company partnered with Enteractive Media, an event and multi-platform broadcasting company.
Thanks to this partnership, HeadsUp will be able to create daily sports betting content. Moreover, the two companies will work together in several affiliate operations, starting with Casino Affiliate Partners.
With the Casino Affiliate Program, HeadsUp’s GameChangerz will be a sub-licensed operator and will drive traffic for leading brands like PointsBet, DraftKings and Fanduel. Details showed that the partnership may lead to more than 60 affiliate revenue deals in North America.
Related Topics:
Filip Mishevski has been covering online gambling and cryptocurrencies for the past decade. He has written countless articles, how-to-guides, insights and news, and is keen on sharing his extensive knowledge in the aforementioned fields. He’s very passionate about soccer and MMA and is interested in how the online gambling industry will shape our future and thus, influence our lives.
Must Read
Sports
August 29, 2025
PointsBet Backs MIXI as Takeover Battle Nears Deadline
Sports
August 29, 2025
Sports Betting Alliance Blasts Illinois’ Dysfunctional Tax
More Articles
Sports
September 4, 2025
UFC Fight Nights Heads to Galaxy Arena for 2026-2029 Series
Slots
September 4, 2025
Appease the Restless Gods in Play’n GO’s Rise of Olympus Extreme
Sports
September 4, 2025
Gambling Isn’t Bad If Done Responsibly, Says Leading US Trade Group
Sports
September 4, 2025
Juventus vs. Inter Milan 2025-26 Serie A Odds, Time, and Prediction
Business
September 4, 2025
Polymarket Cleared to Relaunch US Prediction Market
Industry
September 4, 2025
Report Shows Rise in Youth Gambling and Gaming in BC
Sports
September 3, 2025
Paddy Power Teams Up with the NFL in the UK and Ireland
Slots
September 3, 2025
Embrace Monstrous Creations in Play’n GO’s Lab of Madness It’s A-Wild!
Sports
September 3, 2025
Watchdogs Align Ad Rules for UK and Foreign Gambling Companies
Sports
September 3, 2025
2025 Enjoy Illinois 300 NASCAR Odds, Time, and Prediction
Casino
September 3, 2025
Dutch Gambling Licences to Require Operator Exit Plans
Industry
September 3, 2025
Illinois Bettors See New Fees as Sportsbooks React to Tax Law