Glitnor Rebrands to LCKY Group as the Latest Phase of Its Evolution

Glitnor Group, the company behind several strong casino brands in Europe and North America, announced that it is adopting a new brand identity. The company confirmed that it has kicked off the process of rebranding to LCKY Group – an identity that will better reflect the company’s ethos.

Glitnor Ushers in the LCKY Group Era

In its official announcement on LinkedIn, Glitnor confirmed that it has initiated the rebranding. Officials said that this initiative marks the latest phase of the company’s evolution. They also noted that the new identity will highlight the clarity, ambition, and pace that the group is best known for.

The rebranding to LCKY Group was celebrated by company members at an event that took place on January 14. Photos from the event showed company members marking the occasion with a celebratory cake, other LCKY-themed pastries, and balloons spelling the new company name.

According to officials, it was all about “ushering in the LCKY Group era in style.”

However, the festivities are far from over. In its official announcement, Glitnor Group, which is now transitioning to its new brand identity, said that it will host an exclusive event during ICE Barcelona on January 19. The business will gather partners, clients, and industry peers to celebrate this new chapter.

A Natural Evolution of the Company

Richard Brown, LCKY Group’s chief executive officer, commented on the matter, calling the rebranding a “natural evolution” of the company.

This is a natural evolution of who we already are. LCKY Group is a clearer expression of our ambition, our culture and the brands we are building. We are confident in our direction and excited about what comes next.

Richard Brown, CEO, LCKY Group

The company concluded that the full rebrand will take effect in the coming days and invited its followers to stay tuned for “further LCKY updates.”