GiG Enters Mexican Market with LuckyDays Partnership

Leading business-to-business iGaming technology company Gaming Innovation Group (GiG) Software Plc has officially stepped into the Mexican market, launching its online gambling platform in collaboration with its long-standing partner, LuckyDays.

The successful partnership has this way powered into its fourth regulated market and its first in the LatAm region. 

“Together, We Have the Ideal Elements”

This expansion into Latin America enables LuckyDays to leverage GiG’s advanced CoreX platform alongside its AI-powered tools, DataX and LogicX. 

These technologies are designed to optimize player acquisition and retention strategies, strengthening LuckyDays’ operations in the region.

GiG’s chief executive officer, Richard Carter, commented on the new agreement, calling it “a combination of a high-growth market” and their “established, successful partnership with LuckyDays.”

“Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes,” Carter added.

The venture on Mexican soil also aligns with GiG’s broader goal of targeting high-growth, regulated markets worldwide. 

This month, the company entered the Asian market through a collaboration with Bloomberry Resorts in the Philippines. 

Earlier this year, the same company that operates out of Malta and is officially listed on the Nasdaq First North Premier Growth Market in Stockholm also expanded its European operations with new agreements in the UK and Denmark.

Mexico, in particular, presents a significant opportunity for the company, with H2 Gambling Capital forecasting gross gaming revenue in the country to reach $3.7 billion by 2028.

GiG’s Solutions, Aligned with LuckyDays’ Growth Vision

A representative from LuckyDays emphasized the importance of the partnership, stating: “GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences.”

The same representative added that they were looking forward “to a successful expansion in Mexico and beyond” while getting ready to bring their “high-quality offerings to a broader audience with GiG as a trusted partner.”

As mentioned earlier, under the agreement, LuckyDays will be able to once again harness the robust capabilities of their partner’s AI-driven tools. 

By integrating advanced machine learning models into its operations, LuckyDays aims to streamline decision-making and refine rule-building processes. At the start of October, GiG announced it completed a strategic business split into Gentoo Media and GiG Software. The division was officially finalized on September 30.