- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
GiG and Betsson Freshen Up Partnership With New Two-Year Deal in Colombia

In mid-February, Gaming Innovation Group (GiG) spoke about their powerful alliance with tier 1 Betsson Group, reassuring the public that the partnership will carry through the end of 2025 at the very minimum. Now, the two have signed a fresh two-year deal, confirming their partnership in Colombia. According to the new contract, Bettson will offer GiG’s products in Colombia. The original partnership started a year ago, in June, when Betsson acquired regional operator colbet.co and decided to start using GiG’s player account management system the following month.
Fruitful Partnership for the Two Companies
The one-year agreement proved to be a highly lucrative one for Betsson both in the online and the retail market. The company managed to increase its activity with the support of GiG’s player account management platform. At the same time, GiG also strengthened its foothold in Colombia thanks to the partnership that represents its third such agreement in the country. The company has big plans for the future, in the context of the rapidly growing gaming industry in the country. In 2021, the reported online gross profits reached $420 million, signaling a massive 120% year-on-year growth compared to 2020.
Powerful Geographical Footprint in Latin America
Sportnco Gaming’s managing director Hervé Schlosser expressed his delight regarding the new Betsson agreement in Colombia. According to Schlosser, the agreement “underlines the strong geographical footprint” that the company is trying to establish in the LatAm region. He also mentioned the increasing demand for fresh solutions and their increasing reputation next to tier 1 operators like Betsson as “a great source of pride” for the group. He added that GiG is currently “full of expectation for the future”.
Betsson’s commercial director for Southern Europe and LatAm Andrea Rossi explained the group migrated to GiG’s platform as a way of rebranding in Colombia. Rossi further added that they selected GiG as they think of them as the “best partners with whom we can keep growing in the market”.
Nasdaq Stockholm-listed Betsson is currently one of the most prestigious companies in the European online gambling market. Its impressively long and powerful brand-building track was triggered both organically and with the help of acquisitions. The company provides online casinos along with proprietary sportsbook to customers spread in 19 countries
2012-established GiG is a leading iGaming technology company that offers world-class products and services to a variety of iGaming operators.
Related Topics:
After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.
More Articles
Sports
September 5, 2025
NZ Sporting Bodies Warn of Funding Crisis Over Online Gambling Bill
Industry
September 5, 2025
India Hikes GST on Real Money Gaming and Betting to 40%
Legal
September 5, 2025
Lucas Paquetá Plans on Suing FA After Betting Case Falls Apart
Sports
September 4, 2025
UFC Fight Nights Heads to Galaxy Arena for 2026-2029 Series
Sports
September 4, 2025
Gambling Isn’t Bad If Done Responsibly, Says Leading US Trade Group
Sports
September 4, 2025
Juventus vs. Inter Milan 2025-26 Serie A Odds, Time, and Prediction
Business
September 4, 2025
Polymarket Cleared to Relaunch US Prediction Market
Industry
September 4, 2025
Report Shows Rise in Youth Gambling and Gaming in BC
Sports
September 3, 2025
Paddy Power Teams Up with the NFL in the UK and Ireland
Sports
September 3, 2025
Watchdogs Align Ad Rules for UK and Foreign Gambling Companies
Sports
September 3, 2025
2025 Enjoy Illinois 300 NASCAR Odds, Time, and Prediction