Future Anthem Secures License in New Jersey, Powers PlayStar with Amplifier AI

Future Anthem, a company that leverages artificial intelligence to personalize the player experience for gaming operators, announced a foray into New Jersey’s iGaming market. This entry will significantly expand the company’s North American presence, allowing it to tap into one of the biggest US gaming markets.

Future Anthem Enters the Garden State

In its official release, Future Anthem confirmed that it had secured a license in New Jersey and said that it marked a “significant milestone” in its North American growth journey. As a result, players in the Garden State will now be able to leverage its cutting-edge AI-powered products to offer an unparalleled level of personalization to their players.

Gaming companies in New Jersey can now utilize Future Anthem’s Amplifier AI product, which provides an all-in-one personalization product that responds to all of their needs. Amplifier AI, for context, uses enhanced real-time machine learning to deliver quick-to-deploy modules across the entire player journey.

The cutting-edge AI models ensure responsible growth, allowing Future Anthem’s partners to remain compliant.

Future Anthem’s products will be inaugurated in New Jersey by PlayStar, an online casino that has already signed up to utilize Amplifier AI.

Future Anthem is Looking Forward to Supporting Operators in NJ

Leigh Nissim, Future Anthem’s chief executive officer, commented on the launch in New Jersey, highlighting its importance to the company. He also noted that his team is looking forward to collaborating with PlayStar and other companies in the state.

Securing our licence in New Jersey marks a key step forward as we bring Amplifier AI to one of the most dynamic markets in the US. We’re proud to support innovative brands like PlayStar with real-time personalisation that drives better player experiences.

Leigh Nissim, CEO, Future Anthem

More information about Amplifier AI and its unparalleled capabilities is available on Future Anthem’s official website.

Other New Jersey News and Developments

In the meantime, New Jersey’s fight against controversial sweepstakes operators continued with a new bill seeking to prohibit the vertical. Senate Bill 4282, which secured approval by the Senate State Government, Wagering, Tourism, & Historic Preservation Committee, specifically targets businesses that run sweepstakes-style gambling platforms and bans sweepstakes games that offer prizes in exchange for payment, either directly or through virtual currencies.

More recently, a group of Atlantic City casino workers continued the fight against indoor smoking, which has remained one of the most hotly discussed topics in the state. While casino workers have largely agreed that casinos should not make them choose between their paychecks and their health, industry stakeholders have remained adamant that they do not wish to end indoor smoking since it could undermine their profits and jeopardize the industry.