Flutter Brazil CEO Reveals the Company’s Next Steps in the Region

Flutter Brazil recently opened its new office in São Paulo, Brazil. Set in the heart of Faria Lima Square, Latin America’s leading financial hub, the 731-square-meter area reflects the company’s ambitions for the future of Brazil’s fast-growing betting market. According to Flutter Brazil CEO João Studart, this development symbolizes the company’s continued confidence in the region.

The New Office Represents a Significant Milestone

Flutter Brazil was created after global gaming leader Flutter Entertainment acquired NSX Brasil, owner of the local powerhouse Betnacional. Since the merger, the company has grown to over 400 employees, blending global expertise with local knowledge. Flutter Brazil operates via a hybrid model, with offices in São Paulo and Recife, as well as teams working remotely all over the nation.

The newly opened office was designed by Athié Wohnrath, one of Brazil’s most distinguished architectural firms. Its interior emphasizes open collaboration, sustainability, and a robust sporting identity. A football-themed conference room and an arena-like lounge with a bar are among the features that enable employees and visitors to watch live events, fostering a sense of collective experience.

The new office represents our commitment to creating an environment of constant evolution for our teams and the market in which we operate.

João Studart, Flutter Brazil CEO

According to Studart, Brazil’s gambling sector is entering a phase of consolidation. He added that such a development would reward operators who act with integrity and remain consumer-focused. With such values remaining core to Flutter Brazil’s regional ambitions, the company remains perfectly positioned to capitalize on industry trends and retain its leadership position.

Brazil’s Market Continues to Evolve

Beyond the new office, CEO Studart’s attention remains focused on the broader regulatory and commercial landscape. Brazil’s gambling market officially opened on 1 January 2025, bringing a surge of activity. Government reports reveal that gross gaming revenue reached BRL 17.4 billion ($3.2 billion) in the first six months of the year,  generating BRL 3.8 billion in tax revenue.

Despite these positive figures, Studart notes that the rapid expansion has been accompanied by uncertainty. In a recent interview for iGB, he urged caution by regulators as they consider tightening the rules on advertising or introducing a retroactive tax on operators. According to Studart, overly restrictive regulations could push consumers away from the regulated sector.

The progress of regulation has laid the foundation for a more balanced ecosystem. Flutter Brazil sees this new scenario as fertile ground for sustainable growth.

João Studart, Flutter Brazil CEO

While Brazil’s regulated sector faces imminent challenges, Studart remains optimistic. He noted that the future of betting in Brazil will depend on collaboration between policymakers, operators, and consumers. He added that Flutter aims to help the sector mature responsibly, with trust and transparency remaining at the forefront.