FDJ Reportedly Considers Divesting Sporting Solutions

La Française des Jeux (FDJ), the premier lottery and sports betting operator in France, confirmed earlier this week that it will officially launch its public tender offer for Kindred Group. The announcement came after its blockbuster $2.5 billion bid was approved by the Swedish gambling regulator with the company confirming that the offer is expected to be confirmed on Tuesday, February 20, 2024.

Now, a recent report suggests that FDJ is considering further strategic moves as it may possibly divest its business-to-business (B2B) unit, Sporting Solutions. As announced by SBC News, citing a report by Jake Pollard of Gaming&Co, the leading French lottery and sports betting operator may consider selling its B2B unit as it looks to focus on its business-to-customer (B2C) operations.

In light of the potential plan, FDJ engaged with Oakvale Partners, a leading specialist in mergers and acquisitions, to assist with the search for a company that may purchase Sporting Solutions. The process was reportedly initiated two months ago.

Still, FDJ is yet to confirm whether or not a buyer for its B2B unit has been found. Financial details regarding the potential sale are also scarce. Sporting Solutions was acquired by FDJ back in 2019.

The Company Goes through a Busy Period, Keeps Growing

The potential sale of Sporting Solutions comes during a busy period for FDJ. Over the last year, the company completed a number of important acquisitions, including the most recent multi-billion-dollar bid for Kindred. FDJ also recently acquired ZEturf as well as Premier Lotteries Ireland, in a strategic move that expanded further its global footprint.

In light of the possible sale of Sporting Solutions, the company is seeking a shift toward the B2C vertical. Still, FDJ is yet to officially release specific details regarding the possible transaction.

Earlier this month, FDJ posted its 2023 results, highlighting strong growth in recurring EBITDA and revenue. In 2023, the company posted €2.62 billion ($2.82 billion) in revenue, up by 6.5% year-over-year, as well as recurring EBITDA of €657 million ($705.9 million), up by 11.3% year-over-year.

Stéphane Pallez, FDJ’s chairwoman and CEO, was excited about the company’s exceptional results and growth achieved last year. She also spoke about the recently completed acquisitions and the bid for Kindred.