Fantasy Life Secures $7M to Boost Innovative Fantasy Sports Platform

Fantasy Life, the fantasy sports media and gaming brand that Matthew Berry, a big name in fantasy football, started, has just pulled in $7 million in its newest round of funding. 

LeBron James-Backed Fantasy Life Raises Funds to Supercharge FantasyHQ and Unique Game Format

The company, based in New York, aims to use this money to make its digital offerings better and to speed up what it is doing with Guillotine Leagues, a different kind of fantasy football game it bought that works like a survival contest.

LRMR Ventures, the investment company of NBA star LeBron James and Maverick Carter, spearheaded this newest funding round, joined by SC Holdings under Jason Stein‘s leadership. The investor lineup also includes Miami Marlins co-owner Roger Ehrenberg, David Blitzer from Bolt Ventures, YouTube founder Chad Hurley, singer John Legend, former NFL player Larry Fitzgerald Jr., Jacksonville Jaguars owner Tony Khan, Fortnite creator Donald Mustard, and several other figures from the sports and media world.

The fresh cash injection is going to boost FantasyHQ, a groundbreaking fantasy sports hub backed by Mike’s Hard Lemonade. This platform will give users tailored insights, real-time player stats, and tools for fantasy buffs, letting them combine several fantasy leagues into a single view. They are rolling out features like personalized trade tips, waiver advice, and deep-dive matchup breakdowns. Berry called the product a game-changing, all-purpose fantasy sidekick made to be both fun and practical.

Matthew Berry’s Fantasy Life Eyes Bold Tech Future After Rapid Growth

Fantasy Life, which Berry started in 2020 after leaving ESPN for NBC Sports, has become a big name in fantasy sports media. Berry wanted to turn Fantasy Life from a company focused on content into a complete tech platform. He pointed out that adding Guillotine Leagues, now part of Fantasy Life’s offerings, gives players an intense fantasy gaming experience that tests them in a knockout-style contest. Berry mentioned he liked the game so much that he decided to buy it outright.

This new round of funding marks a big change for Fantasy Life. They are moving beyond just being a media brand to become a full-on tech company. This shift allows them to gather their own user data, helping them connect better with their audience and find new ways to make money.

Fantasy Life has seen its income grow a lot, too. Since it started in 2022, it has gone up by 737%, with a 230% jump from 2024 to the first half of 2025. The company keeps making daily shows, podcasts, and online content for big names like SiriusXM, Roku, Fubo, and NBC Sports.

For NBC Sports, they are the go-to partner for fantasy sports tools. While debates about the legal status of fantasy sports carry on in places like California, Fantasy Life sets itself up as a major player in the changing fantasy sports scene. The company focuses on bringing new ideas and putting players first in their experiences.