FanDuel Launches Docuseries Starring Vegas Matt and Family

FanDuel has decided to take a deeper dive into influencer marketing with the release of a new six-part docuseries centered on one of its most recognizable brand ambassadors, gambling YouTuber Vegas Matt.

All-In: Vegas Matt

The series, called “All In: Vegas Matt,” follows the life of Matt Morrow, the 62-year-old content creator better known as Vegas Matt. Since inking an important partnership with FanDuel two years ago, Morrow has become one of the company’s most visible influencers in the online casino space.

FanDuel Casino recently promoted the second episode of the series on the social media platform X, directing viewers to the show on YouTube.

The docuseries gives viewers a closer look at Morrow’s world, both on and off camera. It features his filming crew and members of his family, including his son EJ, daughter, and his wife KC, who fans know as “Vegas Mom.”

The story begins with the moment that changed everything.

In the first episode, Matt and EJ recount how his online journey started almost by accident. While playing video poker, Matt hit a $78,000 royal flush, and EJ happened to record the moment on video. When the clip was posted online, it quickly went viral on TikTok.

That sudden attention helped turn Morrow into a recognizable figure in the online gambling community.

As the series continues, viewers follow Matt through casino visits, filming sessions, and family life. The first episode takes place at Ocean Casino Resort in Atlantic City, where Matt records content and interacts with fans.

Family Business

The second episode, titled “Family Business,” shifts the focus to life behind the scenes. It explores what it’s like for his family to live with the attention that comes with having a well-known gambling influencer in the household.

The episode looks at both the benefits and challenges that come with the growing popularity of the Vegas Matt brand. Matt has so far gathered close to 1.5 million YouTube subscribers, with much of his appeal stemming from the types of games he chooses to play and the money he either wins or loses. 

In February, we reported on a possible high-profile poker expansion in the United States, courtesy of FanDuel and sister platform PokerStars.