EveryMatrix Pens the “Largest Casino Aggregation Deal” in Its History with Bet365

EveryMatrix, a leading supplier of gaming content and solutions, announced a major partnership deal with gambling giant bet365. The former company added that this would be the largest casino aggregation deal in its history.

Bet365 Joins Forces with SlotMatrix

In its official press release, EveryMatrix announced that it will supply bet365 with a mix of in-house titles from the Armadillo and Fantasma Studios, as well as aggregated content from over 40 premium providers. The deal will leverage the SlotMatrix division, which operates the largest aggregation platform in the world, featuring over 37,000 games from some 350+ suppliers.

The current deal will see EveryMatrix power bet365 with content across multiple regulated markets, including the United Kingdom, Germany, the Netherlands and Mexico. The provider added that additional jurisdictions will make their way into the deal at a later date.

EveryMatrix emphasized that its agreement with bet365 comes shortly after the division was enhanced with the acquisition of Fantasma Games and the appointments of Mark Hothersall and Carl Gatt Baldacchino as head of business development and head of account management, respectively.

SlotMatrix Has Become a Must-Have Product

Representatives of EveryMatrix and bet365 commented on the historic agreement, expressing excitement about their new partnership. Ebbe Groes, EveryMatrix’s co-founder and chief executive officer, said that the deal with a first-class operator, such as bet365, is a testament to “how much of a ‘must-have’ product SlotMatrix is for tier-1 brands.”

We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.

Ebbe Groes, co-founder & CEO, EveryMatrix

In the meantime, a bet365 spokesperson echoed Groes’ excitement about the tie-up, saying that it aligns with his team’s commitment to offering best-in-class experiences to its players.

We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.

Bet365 spokesperson

This agreement comes after an earlier partnership arrangement that saw Boyd Interactive sign a content deal with EveryMatrix, bolstering its footprint in New Jersey. Earlier still, beBettor and EveryMatrix joined forces to tap into real-time data opportunities.