August 12, 2025 3 min read

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Entain Prepared for Potential AUSTRAC Penalties

Entain CTO Satty Bhens explained that a recent reorganisation of the company’s product and technology teams has accelerated innovation and enhanced market focus

Entain, a global leader in sports betting and gaming, announced its interim results for H1, which ended 30 June 2025, revealing that a recent reorganization has helped it innovate better and is also prepared for potential penalties from Australia’s financial crime watchdog AUSTRAC.

During the earnings call, Entain CEO Stella David directly addressed investor concerns about the ongoing legal issues with the regulator. The company has recorded a AUD 100 million (around $65 million) provision in its accounts related to a potential penalty. However, David clarified that the amount is solely an accounting provision and does not represent a confirmed penalty.

Late last year, AUSTRAC took Entain to court, alleging “serious non-compliance with the country’s anti-money laundering laws.” However, David told investors that the company is currently in the early stages of mediation, and there will be no further updates until those discussions are complete. But for now, the AUD 100 million sits set aside in case they are needed.

Officials Talk About Entain’s UK Tax Risks

Both David and Entain CFO Rob Wood provided clear perspectives on the company’s approach to UK tax risk. David emphasized Entain’s position as a top 20 UK taxpayer, noting that the company’s success should be recognized not only in the UK but also across many other markets.

She cautioned against media speculation regarding potential tax increases, highlighting the risk that such measures could drive players to the unregulated black market. David also stressed the importance of protecting high street jobs, pointing out that Entain employs 14,000 people in the UK and maintains a significant presence on the high street, which is crucial to safeguard.

Entain isn’t the only sports betting and gaming group that’s been cautious ahead of the UK’s upcoming policy changes, as the entire gaming industry is preparing for a potential tax increase.

The Company Is Innovating Following a Recent Restructuring

Entain CTO Satty Bhens explained that a recent reorganization of the company’s product and technology teams has accelerated innovation and enhanced market focus. A crucial innovation is the inclusion of locally based squads dedicated to specific markets. This new structure allows for faster product enhancements, with more than 1,000 code updates deployed in July alone, driven by a modernized, API-first platform and AI-powered automation.

Bhens further emphasized that Entain’s modular platform is built for flexibility and scalability, structured around four independent pillars: gaming, sports betting, marketing, and player accounts. He said these pillars can develop independently without interdependencies. This architecture enables white labeling and cloning, allowing Entain to license its technology to third parties or operate parts of the business independently if needed.

Stefan Velikov is an accomplished iGaming writer and journalist specializing in esports, regulatory developments, and industry innovations. With over five years of extensive writing experience, he has contributed to various publications, continuously refining his craft and expertise in the field.

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