Entain Launches Racing Bet Builder to Allow Fans to Make Horseracing Parlays

Gaming and betting giant Entain has unveiled a revolutionary new horseracing product that will change how fans of the sport interact with the sector. The new product will allow racing fans to create horseracing parlays exclusively on the operator’s Ladbrokes and Coral brands.

Entain Delivers an Exciting New Product

In its official announcement, Entain described its new “Racing Bet Builder” product as a “first-of-its-kind innovation.” The new product will be available to players of Ladbrokes and Coral in the UK and Ireland and will be accessible through their online sportsbooks, as well as at retail betting locations.

Entain elaborated that the Racing Bet Builder will allow users to combine multiple selections from the same event into a single wager. This will allow them to create a broader, personalized bet where they choose the outcomes they wish to bet on, rather than relying on pre-set accumulators.

Entain acknowledged that the release of this new product responds to the rapidly growing popularity of parlay products. The operator said that these types of bets have been increasingly popular among sports fans and are likely to appeal to horseracing enthusiasts too due to the simplicity, flexibility, personalization, and control they offer.

The gaming company teased that its Racing Bet Builder will sport a bespoke interface and will allow players to build personalized bets that combine markets such as win, place in various positions, and winning distance.

Horseracing parlays can reach odds of up to 100,000/1, potentially turning even small wagers into huge paydays.

Capturing the Beauty of Racing and Betting

Jamie Crossfield, Entain UK’s sportsbook director, commented on the launch of the new product, saying that it seeks to emphasize the beauty in the variety of outcomes.

The beauty of race day is the variety of outcomes – from underdog stories to photo finishes. Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing.

Jamie Crossfield, sportsbook director, Entain UK

The new product is already available across Coral and Ladbrokes’ online sportsbooks, as well as at retail shops and via in-shop self-service betting terminals.

Entain concluded that players who wish to take their excitement even further can combine Racing Bet Builder selections with other sports markets through Bet Builder+.