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Digitain and Sport Generate Executive Departs, Plans to “Catch Up on Sleep”
Westbury described his time at Digitain and Sport Generate as an “all-consuming passion” and said that the positives vastly outweighed the negatives

Simon Westbury, the chief executive officer of Sport Generate and chief business officer of Digitain announced his departure from the businesses. While he has fond memories of serving the two companies, the man now plans to “catch up on sleep.”
Westbury Remembers His Time at Digitain and Sport Generate Fondly
Westbury joined the industry-leading iGaming software provider Digitain as head of its International Development Department in 2019. Since then, he has been working hard to further elevate the company and was eventually named as the firm’s chief business officer.
In the meantime, Westbury has also been serving best-of-breed iGaming products provider Sport Generate as its CEO since 2023. Overall, he served Digitain and Sport Generate for 5 and a half years. During this time, his “Le Motif” had always been driving momentum and instilling belief in his colleagues.
The departing executive said that the last half of a decade had been “more than a job to him.” He described his time at Digitain and Sport Generate as an “all-consuming passion.” While there were definitely some bad memories, Westbury noted that the good ones definitely outweighed them.
Westbury Continues to Hold His Head High
Westbury, who is also a former administration manager of Sheffield United Football Club, reminisced about a time he spoke with a Premier League manager.
A premier league football manager said to me once, “Simon I walked in the building with my head held high and I will walk out the building with my head held high.” Integrity is very important to me and I believe I can say I can hold my head high.
Simon Westbury
Westbury thanked Vardges Vardanyan, Digitain and Sport Generate’s founder, for always believing in him and giving him an opportunity to shine.
In the meantime, Sport Generate thanked Westbury for his incredible contributions.
His [Westbury’s] visionary leadership and strategic insights have been pivotal in driving our growth, innovation, and success. Simon’s dedication and commitment have set a high standard, and we are immensely grateful for everything he has achieved.
Sport Generate
The Gaming Boardroom, an exclusive community for iGaming executives, also commented on the matter, expressing excitement about Westbury’s upcoming endeavors.
Way to go, Simon Westbury! You’ve set the bar high. We can’t wait to see what great things you’ll do next!
The Gaming Boardroom
Earlier this year, Digitain unveiled its revolutionary AutoBet solution.
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