Detroit Lions Brings BetMGM as First Official Sports Betting Partner

The Detroit Lions have confirmed BetMGM as the team’s first Official Sports Betting Partner, a collaboration that will encompass different activations, fan promotions, and more. The goal of the tie-up is to drive engagement across all existing channels.

To help boost betting activity and team following, BetMGM will naturally feature a variety of sports wagers on the team’s games, but also take the collaboration well beyond the realm of sports gambling, plowing into iGaming as well.

BetMGM is releasing two new casino games – Motor City Slingo and Gridiron Goal, which are inspired by the Lions’ own branding and imagery. Detroit Lions team president Rod Wood:

“The Detroit Lions’ historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership. We’re continuously seeking new ways to entertain and involve our fans, which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

This is coming amid important changes that BetMGM has revamped its platform and mobile app ahead of the new NFL season to provide players with even more worthwhile experiences.