ComeOn Group & Evoke Join Forces to Relaunch 888 in the Netherlands

Leading iGaming operator ComeOn Group unveiled a new partnership with betting and gaming powerhouse evoke. Under this latest agreement, the two casino experts will join forces to bring the 888 gaming brand to the Dutch gaming market.

888 Marks Its Triumphant Return

According to ComeOn Group’s announcement, evoke selected it as its partner to operate the 888 brand in the Netherlands. Evoke, which is the company behind popular casino brands, such as William Hill, 888 and Mr Green, has previously operated 888 in the region. The new tie-up will therefore mark 888’s triumphant return, allowing Dutch players to once again experience the best it has to offer.

According to ComeOn, the partnership will see it operate 888.nl under a local Dutch license. ComeOn elaborated that it will utilize its proprietary casino and sportsbook platform to deliver a “world-class gaming experience to the Dutch audience.” At the same time, the company will get to expand its local footprint.

Players in the Netherlands can expect a rich selection of slot games, exclusives, cutting-edge sportsbook odds and immersive live casino experiences.

The Deal Reinforces 888 as a Premier Brand

Juergen Reutter, ComeOn Group’s chief executive officer, lauded evoke as a frontrunner in the gaming sector. He said that his team is “honored” to be entrusted with the operation of evoke’s 888 brand, which has distinguished itself as an icon in gaming.

Our proprietary technology, strong market expertise, and commitment to responsible gaming will ensure that Dutch players enjoy a best-in-class experience with the 888 brand.

Juergen Reutter, CEO, ComeOn Group

Davide Marchisio, evoke’s director of corporate development, echoed Reutter’s optimism about the deal. He noted that 888 is a truly strong global brand, which is why his team sought a world-class operator, such as ComeOn, to collaborate with.

Marchisio added that he is excited about the opportunity to bring 888 back to players in the Netherlands and expand his company’s presence in regulated markets.

The partnership highlights ComeOn Group’s commitment to expanding its presence in key regulated markets alongside the recognized and trusted brand 888, while reinforcing 888’s position as a premier gaming brand globally.

Davide Marchisio, director of corporate development, evoke

Evoke’s Latest Quarterly Report Underscores Its Strength

In other news, evoke just published its Q2 results, reporting significant gains, driven by growth across its international online business and an impressive recovery in land-based operations.

Evoke’s board of directors also updated its guidance, saying that the company expected revenue growth of between 5% and 9% and an Adjusted EBITDA margin of roughly 20% for FY25.