Catena Media Launches Subaffiliation Platform MRKTPLAYS

Casino affiliate Catena Media announced the launch of a new proprietary subaffiliation platform in North America. The new platform is called MRKTPLAYS.com and is designed to help Catena’s affiliate partners expand their footprint in the New World.

MRKTPLAYS Is Now Live

According to Catena’s official press release, MRKTPLAYS.com’s launch comes in the wake of a beta period with a select group of affiliate partners. The platform has now had its official release and is available to partners wishing to expand their presence in North America.

Catena Media defined the launch of MRKTPLAYS as a “significant milestone” in its strategy to empower its North American casino and sportsbook affiliate partners with scalable, tech-driven growth.  

MRKTPLAYS is designed to amplify partnerships and drive growth by giving affiliates the tools to build their own networks through a service featuring transparent commissions, reliable tracking and trusted support.

Catena Media statement

According to the announcement, MRKTPLAYS boasts fast data refresh rates and actionable insights that allow other affiliate businesses to optimize their clients’ performance via Catena Media’s network.

Catena Media explained that subaffiliation allows its partners to tap into the affiliate business’s profound knowledge of the NA gaming market to expand their local footprints and gain access to new revenue streams.

CEO Stan Wants to Shape the Future of Affiliation

Manuel Stan, Catena Media’s chief executive officer, commented on the launch of MRKTPLAYS, calling it an important step in his team’s strategy to “shape the future of the affiliate market.” He added that the subaffiliation platform has been designed to be simple and easy to use, agile, and smart.

With these qualities, it should help both experienced affiliates and content creators new to the affiliate market step up their game.

We are proud to bring this product to market and excited about the growth opportunities it unlocks for our partners and for Catena Media.

Manuel Stan, CEO, Catena Media

Catena Media’s Q2 Results Showed Improvement

Last month, Catena Media published its Q2 report, highlighting the positive impact of its business optimization measures. While the company continued to experience certain setbacks, the measures had a noticeable effect, leading to improvements in its quarterly financials.

In other news, one of Catena Media’s founders, Erik Bergman, recently admitted that he fell victim to an elaborate crypto scam that cost him some $1.25 million. Bergman was tricked into believing he was investing alongside YouTube stars and high-profile personalities and later admitted that he felt a bit ashamed to have fallen for it.