September 21, 2022 3 min read


Bragg Gaming to Supply Bally’s with iGaming Content

Bragg Gaming, a leading B2B global gaming technology company, has penned a new deal with the leading online entertainment firm Bally’s Interactive. As per the agreement, the provider will power the operator’s brands with its premium iGaming titles.

Bragg Gaming Will Power Bally’s Brands

Bragg Gaming agreed to provide its content to Bally’s Interactive’s online casino brands, which include JackpotJoy, Vera&John and Virgin Casino. The supplier will arm the operators with hit slot games from its in-house studios. As a result, Bally’s will be able to engage its clients with games developed by Atomic Slot Lab and Indigo Magic studios, among others.

Bragg will also power Bally’s brands with aggregated content, thus supplying the operator with even more games. The former company will leverage its proprietary Remote Game Server to provide third-party content from leading developers such as Gaming Arts and King Show Games.

The agreement can be expanded to include more games from additional studios if Bally’s wishes so.

The Companies Are Confident About the Deal

Yaniv Sherman, CEO of Bragg Gaming Group, praised Bally’s Interactive for being a very reputable and recognizable online gaming company. He attributed the company’s growth to its ability to select the best games from industry-leading studios for its iGaming offerings.

Sherman noted that the agreement will help Bally’s diversify its offerings in many jurisdictions. Meanwhile, Bragg will be able to reach profitable new markets.

By bringing proprietary content from our Atomic Slot Lab and Indigo Magic studios, as well as games from our exclusive third-party portfolio, to Bally’s Interactive online brands in different jurisdictions around the world, we are expanding the reach of our most popular games that also offer us our best economic returns.

Yaniv Sherman, CEO, Bragg Gaming

Sherman concluded that his team can’t wait to begin working alongside Bally’s Interactive’s team to establish new iGaming roadmaps.

Robeson Reeves, Bally’s Corporation’s president of interactive, also shared his thoughts about the new deal. He commended Bragg’s ability to quickly roll out and integrate games.

Bragg’s ability to offer games at speed and with simplicity into new markets is strategically important for us and we’re delighted to enter into this new partnership with a group that is quickly becoming one of the industry leaders.

Robeson Reeves, president of interactive, Bally’s Corporation

Reeves noted that both companies continue to grow strong and are on the same page when it comes to supplying best-in-class entertainment. Because of this, Reeves is sure that this partnership will prove to be mutually beneficial.


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