July 21, 2021 3 min read


BOA Gaming Will Explore Esports Options Through Sportsflare Partnership

Tiidal Gaming’s subsidiary Sportsflare, which owns and operates key businesses within the esports ecosystem with a core focus on betting, esports, content & community, and mobile gaming, has signed a new strategic partnership deal with sports bookmaker Bet on Action Gaming (BOA Gaming). 

Sharing the Same Vision

Sportsflare’s chief commercial officer, Vigil Townsend, disclosed that the partnership with BOA Gaming is both exciting and will open up the door to new opportunities for Sportsflare. Townsend believes that Sportsflare and BOA Gaming’s visions overlap as they both seek to bring about innovation and improve the esports betting market. Because of this, the COO is looking forward to working with his new partners.  

As a part of the partnership deal, BOA Gaming will receive access to Sportsflare’s esports betting market. Additionally, Sportsflare will disclose data for three of the most prominent esports game on the market: League of Legends, Dota 2, and Counter-Strike: Global Offensive. BOA Gaming will also receive access to Sportsflare’s BetBuilder, which is the first of its kind for esports. 

BOA Gaming’s chief executive officer, Steve Ellis, is delighted to work with such an established partner. Ellis believes there is a lot to gain from partnering with a leading data provider, especially when venturing into new territory. As BOA Gaming is just starting to explore esports options, it will greatly benefit from Sportsflare’s profound expertise on the matter. 

Ellis is happy to have, in his words, found the right partner. The CEO can’t wait to work with Sportsfly and expand the esports offerings on BOA Gaming’s platform. 

Esports and Betting: A Destined Duo

Esports have substantially grown during the time of the pandemic. Because people were quarantined at home, a lot of them had more time to indulge in gaming or watching video game streams. As a result, interest in the industry as a whole has grown

Moreover, esports events didn’t suffer from the quarantine as tournaments could be played online over great distances. As a result, even when traditional sports failed to maintain a market, esports flourished. Their versatility proved to be tempting and attracted numerous passionate bettors who couldn’t bet on traditional sports. This led to a boom of interest in esports betting. 

In the light of this, it is no surprise BOA Gaming is looking forward to expanding into esports as well and has chosen a highly reputable partner such as Sportsflare to this end. In the contemporary market, it is unwise to underestimate the potential esports offer. 


Luke is a media graduate who is looking to build upon his experiences from his strong love of sports betting and casino games which started during his first year of college. His fresh mindset always brings new content ideas to the team and his editorial skills will continue to grow with the help of the upper management team at GamblingNews.com.

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