Betty Casino Unveils New Partnerships with Toronto Argonauts and Toronto FC

Online casino brand Betty has broadened its presence in Toronto’s sports scene by securing new partnership agreements with Major League Soccer’s Toronto FC and the Canadian Football League’s Toronto Argonauts.

Betty Reveals New Collaboration

Betty announced Tuesday that the new agreements will deliver prominent exposure at the teams’ home venue, BMO Field, as well as across digital platforms. The partnerships will feature interactive in-game fan experiences and branded activations throughout the stadium concourses. The collaboration with Toronto FC kicks off Saturday, February 21, alongside the start of the MLS season, while the deal with the Toronto Argonauts begins May 23 with a pre-season matchup in Hamilton, Ontario.

Betty said its latest partnerships are designed to unite Toronto fans through shared moments of excitement. The company added that its expanding roster of Toronto sports collaborations underscores a broader commitment to delivering responsible, entertaining, and community-focused experiences for players across Ontario.

The latest deal marks a significant milestone for the online casino, which has seen significant development over the past couple of years. Betty’s latest deal arguably couldn’t have been made without the $5 million investment raised back in early 2024.

Officials Talk About the Casino’s Recent Strategy

Chavdar Dimitrov, CEO of Betty Canada, outlined a new strategic direction for the company in early 2025, stating at the time that its goal for the year was to double revenue, and the latest partnerships align with that ambitious growth plan. Betty Canada is also looking west to Alberta, where a newly regulated iGaming market similar to Ontario’s is set to launch. Dimitrov has previously indicated that the company intends to expand into the Alberta market once it opens.

Dimitrov added that while opportunities and available licenses in the market are currently somewhat limited, the company is exploring ways to establish a presence in the space. He said the business remains keen to diversify its portfolio through an omnichannel approach, adding that it sees room for innovation and believes it can leverage expertise from its online operations to enhance the retail segment.

Talking about the newest collaboration, Dikla Revach, chief growth officer at Betty, said the partnership will provide fans with additional opportunities to connect with the teams they know and support. She added that the company aims to deliver experiences that are engaging, locally grounded, and, above all, enjoyable.