Better Collective Separates Esports Reporting as Results Remain Strong

Better Collective continues to focus on the esports segment, with the company now moving to report results tied to the competitive video gaming sector separately from the rest of its Q2 2025 earnings.

This is a move designed to streamline its operations, and follows a split of Better Collective’s businesses into three major pillars, to wit: Publishing, Paid Media, and Esports. The company has been pushing hard into the competitive video gaming segment, spending heavily on securing leading assets in the segment, including popular platforms HLTV and FUTBIN.

Better Collective Separates Esports Reporting to Focus on Driving Results

Better Collective is also one of the few affiliate companies to have been successful in turning this fairly overlooked segment into a winning business strategy. In 2024 alone, the company reported €20 million in revenue to the company’s overall results.

Profit margin stood at 60%, brushing away concerns that the sector is too hard to navigate for traditional gambling companies, which falter against savvy customers. Commenting on this and future achievements, Better Collective co-CEO and Co-Founder, Jasper Søgaard, had this to say:

“We see esports as a powerful growth engine for Better Collective going forward. With HLTV and FUTBIN, we own two of the most respected and influential community platforms in global esports, giving us a rare opportunity to serve millions of passionate fans and grow alongside the scene.”

The two assets bought by Better Collective have remained profitable for the business, securing prominent positions in their respective segments.

Although not exclusively tied to esports betting per se, Better Collective has capitalized on HLTV and FUTBIN’s media assets and utility values, driving world-beating traffic to the respective platforms and monetizing the sector beyond gambling.

Søgaard is also confident that by separating esports into its segment, the company will be able to capitalize better on its strength, including but not limited to introducing new features and exploring new trends that lead to even stronger results.

“Platforms that are deeply embedded in the fabric of esports are hard to replicate, and we are committed to nurturing them for the long-term benefit of fans, partners, and shareholders alike,” Søgaard wrapped up.