Better Collective Exceeds 5% Ownership, Eyes Share Capital Reduction

Leading digital sports media group Better Collective announced that it now owns more than 5% of its own share capital. The company is currently eyeing opportunities to cancel the treasury shares it owns to reduce the company’s overall share capital.

The Company Reached 5% Treasury Share Ownership

In its official announcement, Better Collective confirmed that, as of December 4, it held 3,105,020 of its own treasury shares. Officials noted that this figure represents 5.01% of the company’s share capital.

As a result, Better Collective has now exceeded 5% of the total outstanding share capital and voting rights of the company.

Per the company’s release, the ongoing share buyback initiative will continue to run through March 4. Under this plan, the company can still spend up to EUR 6,072,000 to repurchase additional shares.

Better Collective Eyes Share Capital Reduction

In the meantime, Better Collective is eyeing a potential share capital reduction. According to the announcement, company leaders are set to convene for an extraordinary general meeting during the week commencing Monday, January 5, 2026, to discuss the matter.

The extraordinary meeting will decide whether the company will axe all treasury shares it holds in order to reduce its overall share capital.

Better Collective added that a notice for the extraordinary general meeting will be published in due time. The upcoming announcement will also include further details on the proposal to reduce the company’s treasury shares.

Better Collective Changed the Game with Playbook

In other news, Better Collective previously unveiled Playbook, an AI-driven betting product seeking to transform how fans wager and how sportsbooks foster brand loyalty. The tool’s launch came just in time for the new NFL season.

More recently, the company penned a major partnership agreement with social media giant X, formerly known as Twitter. This deal allowed Better Collective to launch the Playbook solution in the US, drastically expanding its reach.