September 20, 2022 3 min read


Betsson Group’s StarCasinò Launches Tailor-Made Sportsbook in Italy

After Betsson helped Wazdan make its content debut in Italy at end of August, the group that currently owns 20+ brands has announced the launch of a new sportsbook in the same country.  The sportsbook is called “StarCasinò Bet and its launch was possible with the help of its Italian brand StarCasino. What are the group’s expectations from this launch and what should sport betting aficionados prepare for? Let’s find out!

“StarCasinò Bet: From “Pure Casino Brand” to “Full Online Gaming” Brand

“StarCasinò  Bet is expected to turn from a standard casino brand into a “full online gaming” brand, according to an official statement issued by the group in light of recent news. The main purpose of the new sportsbook is to help extend the brand’s positioning in Italy and also to grow its foothold. At the same time, higher levels of engagement with customers are also on the horizon. 

The new online platform will enable sports lovers to place their bets on a variety of sports. At the same time, Betsson promises to offer some of the most competitive odds on the market, while focusing on providing “the best gaming experience”. According to Betsson Group Italy’s managing director Stefano Tino, the new platform will also benefit from the achievements scooped up by the group in recent years, so users can expect to be showered with cool features and options. Tino called StarCasinò Bet “the novelty that comes from a stable and reliable brand: StarCasinò”, praising their top quality products and mentioning the safety of their 360-degree platform dedicated to online entertainment. Tino concluded his statement 

By expressing his confidence in StarCasinò Bet’s ability to delight the brand’s already established database of loyal customers and sports aficionados in more ways than ever.

StarCasinò, an Award-Winning Brand in Italy

The Italian brand is licensed in the country and enjoys a lot of popularity in the local market where it is considered one of the best casino operators in the online casino industry. The brand was awarded special recognition during the EGR Italy Awards in 2014 in the “Best Customer Service” and the EGR Italy Awards in 2019 in the category dedicated to the “Best Casino Operator 2019”.

StarCasinò also provides a large number of promotional offers which make it appealing for lots of players, ranging from periodical slots tournaments offered by various gaming studios, cashback deals on fresh casino game releases, free spins bonuses, and the StarAwards VIP program with added perks. As part of its strategic growth plan in LatAm, Betsson also announced the launch of its online gaming operations in Mexico in mid-September.

After finishing her master's in publishing and writing, Melanie began her career as an online editor for a large gaming blog and has now transitioned over towards the iGaming industry. She helps to ensure that our news pieces are written to the highest standard possible under the guidance of senior management.

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