September 12, 2025 3 min read

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BetMGM Launches The Price Is Right-Themed Title & Adds New Game to the Original Show

NetGaming’s chief executive officer, Pallavi Deshmukh, announced the game’s launch on LinkedIn, saying that it is now live on BetMGM

Gaming powerhouse BetMGM has unleashed a digital game based on The Price Is Right game show. Developed by NetGaming, the new title will allow fans to experience some of the show’s most iconic games for themselves.

NetGaming’s New Game Captures the Essence of The Price Is Right

NetGaming’s chief executive officer, Pallavi Deshmukh, announced the game’s launch on LinkedIn, saying that it is now live on BetMGM. She published some photos that showcase the hard work her team has put into the new product. The photos show that the new title will incorporate several well-known games, such as Plinko, Big Wheel, and Cliff Hangers.

The digital version of the game is called The Price Is Right – Fortune Pick, and leverages many of the challenges fans have grown to know and love.

According to Deshmukh, turning the iconic The Price Is Right show into an online game was a challenging task that took “months of hard work” to turn into reality. She praised her team for its stellar job, saying that NetGaming’s gaming experts have done their utmost to “capture the true essence of the iconic game show.”

Deshmukh said that she “couldn’t be prouder” of the final result.

It was such an exciting game to work on, and we are humbled and delighted to have been chosen for this opportunity.

Pallavi Deshmukh, CEO, NetGaming

Deshmukh thanked BetMGM for its trust in NetGaming’s ability to turn the popular show into an online game.

BetMGM Adds New Game to the Original Show

In the meantime, BetMGM just teamed with Fremantle to introduce another pricing game to the original The Price is Right show. The new game will be called The Lion’s Share and will be the first custom-branded game in the show’s history. Fans can look forward to the new title’s launch on September 22.

In addition to that, BetMGM will sponsor the game show throughout its 54th season.

Matt Prevost, BetMGM’s chief revenue officer, said that the upcoming release aligns with BetMGM’s strategy to create “legendary moments.”

The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players.

Matt Prevost, CRO, BetMGM

The latest announcements come a week after BetMGM became the first official sports betting partner of the Detroit Lions.

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