BetMGM Doubles Down on Omnichannel Strategy with Rakin’ Bacon Odyssey

Global gaming powerhouse BetMGM unveiled the launch of a new slot game that fans in Michigan will be able to try out. The new title is called Rakin’ Bacon Odyssey and was launched in partnership with PlayAGS.

The multichannel game will be exclusively available to retail and online players in the Great Lake State. The slot can be accessed by both BetMGM’s online players and visitors of the MGM Grand Detroit property.

Rakin’ Bacon Odyssey is designed to exemplify the advantages offered by BetMGM’s omnichannel strategy. The game is the latest iteration of the fan-favorite Rakin’ Bacon game that was released by PlayAGS in 2018.

Rakin’ Bacon Odyssey will see the return of Cornsquealius, the series’ iconic golden pig. The game is a 3×5 slot that can expand to 6×5 during the bonus feature. More importantly, the game features a whopping 7,776 ways to win and sports four jackpots that can be won online on BetMGM or at the MGM Grand Detroit casino.

The new game will enhance BetMGM’s library of games, which currently features over 2,700 titles. It will also bolster the fan experience at MGM’s Detroit property, allowing players to enjoy the game on dedicated terminals.

The launch aligns with BetMGM’s strategy to leverage its omnichannel advantage to connect online and land-based casino play.

BetMGM Continues Its Omnichannel Strategy

Oliver Bartlett, BetMGM’s vice president, said that his team is excited to be able to exclusively offer Rakin’ Bacon Odyssey.

Rakin’ Bacon Odyssey is a fantastic example of BetMGM’s omnichannel advantage. We are incredibly proud to be the exclusive online home of the newest version of this popular game in Michigan which has proven to be the top state for iGaming.

Oliver Bartlett, VP, BetMGM

Zoe Ebling, AGS’ vice president of interactive, was likewise excited about the launch and the continued partnership with BetMGM. Ebling described the new game as a “pivotal expansion” for the “iconic golden pig.”

This launch underscores AGS’s unique position as a premier provider spearheading the omnichannel experience. Our commitment to seamless, cross-platform gameplay sets us apart in the industry, allowing us to offer extraordinary gaming experiences that bridge the gap between land-based and online venues.

Zoe Ebling, VP of interactive, AGS

Ebling added that the partnership with BetMGM is not merely about following trends but about setting them.

This is not BetMGM’s first omnichannel experience. In February 2023, the digital brand and MGM Resorts International debuted MGM Riches, which represented the brands’ foray into the multi-channel sector. BetMGM and Borgata Hotel Casino and Spa, on the other hand, launched Dual Play Roulette on BetMGM and Borgata Online Casino in August 2023.