BETesporte to Pioneer Sportradar’s Bettor Sense Solution

Sportradar Group announced that it has launched its latest player protection tool, Bettor Sense. The artificial intelligence-powered solution will be pioneered by BETesporte in Brazil’s newly regulated betting market.

Sportradar’s Bettor Sense Hits the Market

In its official release, Sportradar described Bettor Sense as a “personalized, proactive, and data-driven approach to user protection.” The leading provider of sports betting solutions elaborated by saying that the solution leverages AI to identify early markers of gambling harm and allow operators to intervene in a timely manner.

Sportradar further stated that Bettor Sense has been developed with proprietary tech and is based on cutting-edge behavioral research. Most importantly, Bettor Sense allows operators to act quickly and efficiently, strengthening the trust between them and their clients.

The new solution has been designed to meet the rising expectations around customer protection and problem gambling prevention.

BETesporte Adopts the New Solution

As mentioned, BETesporte will be the first company to incorporate Bettor Sense into its business. This will allow Sportradar to truly test its new solutions, considering the fresh state of the Brazilian market.

Brazil legalized online betting at the beginning of 2025 and is, to some extent, still adapting and catching up to other regulated markets with longer histories of online gaming.

In addition to pioneering Bettor Sense, BETesporte has also become a part of Sportradar’s Integrity exchange, a global information-sharing network that allows members to report suspicious betting behavior and potentially prevent fraud such as financial crime or match fixing.

BETesporte Is Glad to Reinforce Its Commitment to Safer Gaming & Integrity

Sportradar’s senior vice president of integrity & regulatory services, product & strategy, Tom Mace, commented on the tie-up with BETesporte, calling it an “important milestone” for his team.

Mace said that Sportradar remains committed to ensuring the sustainability of the online gaming and betting market, allowing customers to enjoy it without risking gambling harm. He praised BETesporte for sharing this vision and embracing responsible gaming as a core part of its business.

We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.

Tom Mace, SVP of integrity & regulatory services, product & strategy, Sportradar

Marcos Pereira, BETesporte’s chief executive officer, echoed Mace’s optimism about the agreement. Pereira confirmed that his team is fully committed to running gaming safely and transparently and ensuring players’ safety. To that end, it vowed to be the first to integrate Bettor Sense into its business.

Pereira added that BETesporte is pleased to join the Integrity Exchange and further reinforce its dedication to a responsible and ethical betting environment. The CEO praised Sportradar’s cutting-edge technology, which will allow BETesporte to truly protect players.

Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.

Marcos Pareira, CEO, BETesporte

In the meantime, Sportradar’s recent purchase of IMG Arena drew the attention of the UK’s Competition and Markets Authority (CMA), which worried that the deal might affect competition in the sports data and media rights market.