Betano Replaces Pixbet as Flamengo’s Master Partner

Clube de Regatas do Flamengo, a Brazilian multi-sport club, has unveiled a new partnership with Betano. Under the agreement, the operator will support multiple clubs, reinforcing its presence across several sports.

Betano to Support the Club Across Multiple Sports

According to Flamengo’s official announcement, Kaizen Gaming’s Betano brand has joined it as its new master partner. In this position, Betano will replace Pixbet after Flamengo’s partnership with the latter company expired.

Under the new partnership, Betano will support Flamengo’s soccer and women’s soccer teams. In addition to that, the operator will back the Olympic sports division, including Flamengo’s basketball and volleyball teams.

Kaizen Gaming’s brand will furthermore sponsor FlamengoTV, the club’s proprietary media outlet.

Overall, Betano will gain significant representation across Flamengo’s many facets, strengthening its presence among the club’s fans.  

The Largest Sponsorship in Brazilian Soccer

According to Flamengo, the partnership with Betano represents the largest partnership agreement in Brazilian soccer ever. Although the official release didn’t provide monetary specifications, Games Magazine Brazil reported that the deal was worth over $46 million.

The club said that this historic tie-up is the result of the strength of the Flamengo brand and the global relevance of Betano.

Flamengo added that Betano, as a global innovator within the gaming sector, was a perfect fit for the club’s global expansion strategy. It also thanked Betano for its trust and for selecting the Brazilian sports club as a global partner.

Flamengo concluded that the contract is set to be closed at the upcoming Deliberative Council meeting on August 19.