Bet365 Secures Games from Pragmatic Play in Spain and Sweden

Online casino content specialist Pragmatic Play has expanded its existing partnership with the iGaming and online sports betting juggernaut bet365. Under the new deal, Pragmatic Play will supply games to the operator in two additional markets.

As announced, suites of the supplier’s best games will be injected into bet365’s portfolios in Spain and Sweden. Per the deal, Pragmatic Play will leverage its industry-leading lineup to provide the operator’s Spanish business with games such as Gates of Olympus, Sugar Rush, Big Bass Bonanza and Sweet Bonanza.

In the meantime, bet365’s platform in Sweden will be enhanced with multiple slot games, as well as a number of engaging live games, such as the Boom City and Snakes & Ladders Live game shows. The operator has also secured access to Pragmatic Play’s cutting-edge bingo solution.

The current deal will deepen the two global companies’ ties. It follows similar agreements in the United Kingdom and the Canadian province of Ontario.

Bet365 recently expanded its US presence, launching operations in Kentucky and Arizona. Prior to the current deal, the operator also secured Slingo games from Gaming Realms.

An Exciting Time for Both Companies

Pragmatic Play’s chief operating officer, Irina Cornides, commented on the matter, highlighting the importance of the deal to her company. She cited the expansion in Spain and Sweden as a move that attests to the strength of Pragmatic Play’s partnership with bet365 and the growing demand for the supplier’s slots and live casino games.

This is an exciting time for both companies as we continue to grow in key regulated markets.

Irina Cornides, COO, Pragmatic Play

A bet365 spokesperson also commented on the matter, expressing their excitement about the expanded partnership. They praised Pragmatic Play’s games and said that its content will surely enhance bet365’s offering in both markets.

Its [Pragmatic Play’s] portfolio of award-winning and innovative content perfectly fits bet365’s product offering and Pragmatic Play is a welcome addition for our customers in both Spain and Sweden.

bet365 spokesperson

In other news, Pragmatic Play recently supplied live casino content to the Rank Group, enhancing its product offering.

Earlier this year, the leading supplier grabbed all three GamblingNews slot awards, further cementing itself as a leading company.