March 9, 2026
2 min read
Fact-checked by Stoyan Todorov
Bet365 Becomes the UFC’s Official Betting Partner for US & CA
The MMA organization hailed the agreement and said that it will allow bet365 to connect with engaged fans at peak moments
Global betting and gaming leader bet365 has penned a major deal with the UFC, replacing DraftKings as the MMA organization’s official sports betting partner for the US and Canada.
Bet365 Becomes the UFC’s Latest Betting Ally
In its announcement, the UFC confirmed the operator as its official sports betting partner. This arrangement comes shortly after the end of a similar agreement with DraftKings and will see bet365’s brand integrated across the UFC experience.
The UFC and bet365 will celebrate their new agreement with a variety of sportsbook integrations throughout UFC broadcasts. Fans can look forward to on-screen betting tickers, fighter odds, intro odds, and same-game parlay features. These activations will provide bettors with real-time insights and many opportunities to place advantageous wagers.
The partnership will feature both digital and live-event touchpoints, enhancing the experience for both those who wish to see the fights in-person and fans watching broadcasts.
With its 330 million followers across social media and an estimated 700 million fans across the world, the UFC will channel many new players toward bet365’s platform. In addition to that, the UFC’s recent agreement with Paramount will ensure that its events and, by extension, bet365’s brand, will gain greater visibility.
The MMA organization hailed the agreement and said that it will allow bet365 to connect with engaged fans at peak moments.
A Defining Moment for Bet365
The operator’s head of development, Trip Stoddard, said that the deal marks a “defining moment” for bet365.
UFC’s always-on event calendar and highly engaged global fanbase create a powerful environment for real-time betting, and our industry-leading product depth uniquely positions us to elevate how fans experience every fight.
Trip Stoddard, head of development, bet365
Nicholas Smith, TKO’s senior vice president of global partnerships, called bet365 a “natural fit for the UFC” due to their understanding of how sports fans experience the sport.
This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision.
Nicholas Smith, SVP of global partnerships, bet365
The new agreement was first showcased at the Holloway vs. Oliveira clash on March 7.
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