Aristocrat Debuts Pioneering NFL-Licensed Free Mobile Game

Two years after it announced its first NFL-themed slot machines, technology-powered gaming content leader with a focus on sustainability, Aristocrat Leisure, is ready to dig deeper into the digital arena.

On Thursday, the company’s social gaming arm, Product Madness, announced the rollout of NFL Super Bowl Slots, the first-ever NFL-licensed free-to-play social casino mobile game. 

Global Launch via Dallas Cowboys Brand Ambassador 

The 18+ app, now available worldwide, was born from a partnership with the National Football League and the NFL Players Association. To kick off the exciting launch, Product Madness chose Dallas Cowboys linebacker Micah Parsons as brand ambassador, in an effort to better connect the game with football fans who live and breathe the sport.

“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” explained Matt Labbat, senior vice president and head of Product Madness. 

“Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience,” the SVP added. 

Personalized Gameplay and Branded Content 

The app cleverly reunites the fun NFL Sunday game watch experience with the familiar mechanics of social casino slots. Once downloaded on iOS or Android devices, the app lets users select any of the 32 available teams in the league and proceed to unlock team-branded content to customize their play. 

The game also introduces special progression features from “Prospect” to “Hall of Famer” that can be reached by completing challenges, collecting badges, or unlocking fresh content. NFL Films and the National Football League Players Association (NFLPA) provided real gameday footage to give the slots an extra layer of authenticity, from iconic plays to big-time celebrations.

Regular app updates will bring seasonal events and special promotions.

“NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay,” said the NFL’s vice president of video gaming, Ed Kiang. 

Kiang went on to explain that the partnership will allow them to offer fans an engaging “free-to-play gaming experience right at their fingertips,” while helping them enjoy “the liveliness and enthusiasm” part of social casinos.

The game also includes progression features ranging from “Prospect” to “Hall of Famer” that can be achieved by completing challenges, earning badges, and unlocking content. NFL Films and the National Football League Players Association (NFLPA) provided real gameday footage to give the slots an extra layer of authenticity, from iconic plays to big-time celebrations.

“Every football fan knows the thrill of watching their favorite NFL superstar win on the field,” said Matt Curtain, president of NFL Players Inc., who went on to describe the launch as “a unique opportunity to bring that feeling to life in the social casino space.”With NFL Super Bowl Slots, Aristocrat is betting that the same energy can translate to mobile screens worldwide.