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Animo Launches Next-Gen Live Gaming with Animated Hosts on Stake
The partnership between Stake and Animo opens significant opportunities for IP and brand development in the live entertainment and gambling space
Animo Studios, founded by leading livestreamer and Fortnite champion Harley Fresh, has unveiled a collection of live, animated characters for online gaming. The platform launched exclusively with Stake on Monday, September 8, and is available for a limited time.
Animo Promises a Unique Gambling Experience
By blending advanced motion capture, live broadcasting, machine learning, and proprietary tech, Animo enables human hosts to become live-action characters. Each of them has its own name, backstory, and personality. Designed to deliver a highly immersive experience for online gamers and bettors, these animated hosts interact with real-world objects in dynamic virtual environments. Players can engage directly with their hosts, unlocking a new level of interaction, immersion, and trust.
Animo is poised to transform table games, game shows, and more, according to Animo CEO Harley Fresh, who has nearly 8 million YouTube subscribers. He explained that the company is redefining how people play, connect, and engage in the online space. Fresh also noted that the live entertainment sector has remained stagnant for too long and emphasized the company’s vision to bridge the gap between gaming and iGaming.
As mentioned, the service is supported by Stake, a leader in online betting and online casino games. Brais Pena, Chief Strategy Officer at Easygo, the Melbourne-based tech company behind Stake, highlighted Animo’s cutting-edge use of software and hardware. He explained that Animo elevates the entertainment experience to an entirely new level. He added that it’s precisely the kind of project Easygo is eager to support.
What Else Does Animo Offer?
Animo’s proprietary technology is built for scalability, with plans to expand beyond table games into live game shows and other upcoming products. The partnership between Stake and Animo opens significant opportunities for IP and brand development in the live entertainment and gambling space. To support this vision, Animo has teamed up with industry veterans known for their work with major brands such as Netflix, Warner Bros., and Universal Studios.
As mentioned, Animo’s characters have their own unique personalities and looks. However, Animo will also give celebrities and influencers the chance to integrate IP-based characters into its platforms, game shows, and other formats, which will expand their reach to broader audiences. Positioned to draw in entirely new demographics and re-engage online players with live table games, Animo has already partnered with some of the world’s leading iGaming operators and aggregators.
Related Topics:
Stefan Velikov is an accomplished iGaming writer and journalist specializing in esports, regulatory developments, and industry innovations. With over five years of extensive writing experience, he has contributed to various publications, continuously refining his craft and expertise in the field.
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