- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
AGA’s Responsible Advertising Code Sets Legal Age of Wagering
The prohibition of college sports wagering partnerships is one of the changes aimed at college-aged audiences

The US gaming industry body, the American Gaming Association (AGA), published an update to its Responsible Marketing Code for Sports Wagering, bringing further protection for young audiences and adding age restrictions for those featuring in sports betting advertising.
Introducing Legal Age of Wagering
The update to the code setting the industry standard for responsibility in marketing and advertising of sports betting was developed in collaboration with AGA members and is set to bring the most significant changes to the policy since its inception.
Commenting on the policy changes, AGA president and chief executive officer, Bill Miller, outlined that the code established in 2019 “reflects the commitment of [AGA] members to set and adhere to a high bar for responsible advertising.”
“Today’s updates advance that commitment and represent our intention to protect consumers and evolve our standards as this nascent market matures,” Miller added.
Seeking to enhance the level of protection for college-aged audiences, the new code updates introduce several changes, including the prohibition of college partnerships promoting, marketing or advertising sports wagering, with the exclusion of alumni networks or content aimed at raising problem gambling awareness or focused on responsible gaming, and of sportsbook NIL deals for amateur and college athletes.
For the first time, AGA’s code sets age restrictions for those participating in sports wagering advertising and promotional campaigns, prohibiting individuals aged under the age of 21 to participate in sports betting advertising, and changing all references to “the legal age of wagering” to 21 and above.
“Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources,” continued Miller, outlining the commitment of the association and its members “to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.”
No More “Risk Free” in Gaming Messages
The changes also include a ban on the use of “risk free” in advertising and a formal annual review process and update for the responsible advertising standards. The new updates are set to go into effect immediately, allowing for a grace period until July 1, 2023, for existing or deployed assets.
Alongside the code updates, the industry body appointed the founder and principal consultant at Logan Avenue Consulting LLC and consulting partner for the Responsible Gaming Council, Dr. Jennifer Shatley, as co-chair of the Code Compliance Board.
With more than 25 years of responsible gaming policy experience, Dr. Shatley will provide oversight of the compliance board and review complaints about code violations.
Related Topics:
With 5+ years of experience as an analyst, Julie—affectionately known as 'Jewels' in the office—has quickly become our go-to expert in the forex and cryptocurrency space. Her keen attention to detail and deep understanding of the industry make her an invaluable asset. Julie's expertise and enthusiasm have made her the top choice to co-pilot educational initiatives alongside Mike, bringing knowledge to the masses.
Must Read
Industry
August 28, 2025
The Boring Company Shares Footage of Loop Tunnel Digger
More Articles
Sports
September 4, 2025
Gambling Isn’t Bad If Done Responsibly, Says Leading US Trade Group
Lottery
September 4, 2025
Powerball Jackpot Hits $1.7B as Winning Remains Elusive
Business
September 4, 2025
Polymarket Cleared to Relaunch US Prediction Market
Lottery
September 3, 2025
Ohio Man Wins $500,000 from the Lottery in Time of Need
Legal
September 3, 2025
California Court Rejects High 5’s Motion in Sweepstakes Casino Lawsuit
Industry
September 3, 2025
IRS Cracks Down on Illegal Sports Gambling as Football Season Looms
Casino
September 3, 2025
MGCB Orders More Illegal Gambling Sites Shut Down
Sports
September 3, 2025
2025 Enjoy Illinois 300 NASCAR Odds, Time, and Prediction
Industry
September 3, 2025
Lucrative Labour Day Weekend for Virgin Hotels Slot Player