Vivo Investment Partners Unveils Big Plans for Atlantic City’s Casino District

A New York-based firm called Vivo Investment Partners said it wants to create a series of venues surrounding Atlantic City’s casinos and also invest heavily in esports.

Vivo Investment Partners Reveals Plans

While centered around the coastal city’s gambling center, the new project won’t be directly involved in gambling, but will focus more on creating an entertainment hub for visitors of all ages. As well as entertainment venues, the company’s proposal includes 1,500 new apartment units and a new 800-room hotel.

D-Wayne Prieto, CEO of Vivo Investment Partners, explained that the company’s goal is to normalize Atlantic City’s seasonality by creating year-round opportunities and attractions. They emphasized plans to develop programming that runs 365 days a year, aiming to generate a consistent synergy that encourages visitors throughout all seasons.

When finished, the whole project will include many amenities for visitors. Some of the propositions are: a ski slope, an ice-skating rink, a 20,000-seat Minor League Baseball stadium, a go-kart track, various shops, restaurants, sports courts, and many more. These proposals play well into the company’s goal of creating a more family-friendly environment around Atlantic City’s gambling district. Attracting families to the region will be greatly facilitated by the fact that many support banning smoking in casinos in Atlantic City. 

Vivo Investment Partners Potentially Looking Towards Esports Betting

Aside from the above-mentioned amenities, Vivo Investment Partners is also looking at including esports in its plans. The company plans to create a 30,000-square-foot esports center, which would be built in the Claridge Hotel‘s theater space. Vivo Investment Partners stand to win a lot from esports if a proposed bill named A2172 passes. 

A copy of A4397 from 2024, the new bill would allow licensees to collaborate with up to two esports operators. Additionally, for events held at an Atlantic City casino, a licensee could apply for exclusive rights for itself and its partners to offer wagering on those competitions. 

Many voices say esports is the next big thing in sports betting, and it looks like Vivo Investment Partners is looking forward to that. However, while these changes could make New Jersey a more appealing market for esports event promoters and gambling companies focused on esports, there are uncertainties about the level of demand for such bets and events in the state. 

Atlantic City has already established itself as a key destination for the esports industry in the US, yet the only gambling operator to attempt an esports-only business model found it to be unsustainable.